MILAN, ITALY – Amplifon, a global leader in hearing care solutions and parent company of Miracle-Ear, has launched “Endless Love,” a special communication initiative for Valentine’s Day. The campaign emphasizes the role of hearing well in maintaining meaningful relationships and experiencing emotions fully.
The campaign features an image of a senior couple walking and embracing, accompanied by the message: “The secret is listening to each other.” This visual aims to highlight how hearing well goes beyond restoring auditory function—it plays a key role in fostering stronger connections with loved ones.
Raising Awareness on Hearing Health and Cognitive Well-being
According to the World Health Organization (WHO), approximately 1.5 billion people worldwide live with some form of hearing impairment, a figure expected to rise to 2.5 billion by 2050. In Italy alone, an estimated 7 million people experience hearing loss. Research continue to show a strong connection between hearing loss and cognitive decline, reinforcing the importance of prevention and awareness initiatives.
The “Endless Love” campaign, created in collaboration with Accenture Song Italy, features photography by Ale Burset, a two-time Grand Prix winner at Cannes. The initiative is being rolled out across Amplifon stores, social media, and digital platforms in Italy, Spain, France, Germany, the United States, and Australia, running until the end of February.
About Amplifon
Amplifon is the global leader in the hearing care retail market and parent company of Miracle-Ear. The company’s 20,300 employees worldwide work to provide personalized hearing solutions, leveraging innovative technology to enhance customer experience. With annual revenues of approximately €2.3 billion, Amplifon operates in 26 countries through a network of over 10,000 retail locations. More information is available at corporate.amplifon.com.
Source: Amplifon
