STAFA, SWITZERLAND – Phonak has successfully launched the Hear My Life Ambassador Relay, beginning with an engaging two-day event featuring World Cup skier Robin Gillon and Olympic sprint kayaker Aaron Small on February 20-21, 2025. Designed to connect Phonak’s brand ambassadors across sports, music, and beyond, the relay highlights individuals who break barriers and inspire people with hearing loss.
Both Robin and Aaron proudly wear Phonak hearing aids, demonstrating that hearing loss is no obstacle to achieving greatness. In this unique relay, Robin served as the first host, and the next event will see Aaron inviting another ambassador to continue the journey.
Day 1: Embracing Life to the Fullest
On the first day of the relay, Robin Gillon invited Aaron Small to experience a day in his life on the slopes of Park City. The day included exhilarating winter sports activities and the opportunity for both athletes to share their personal stories—highlighting memorable moments in their respective careers and their experiences with hearing loss.
Together, they celebrated resilience, determination, and the joy of fully embracing life.
Day 2: A Life-Changing Moment for a Young Fan
On the second day, Robin welcomed one of his longtime social media followers, Emmett, a 13-year-old freestyle skier who also has hearing loss. Meeting for the first time, Robin and Aaron organized a special day of coaching tailored just for him.
Their goal was not only to boost the young athlete’s confidence and show him that his dreams are within reach but also to create an inspiring message for other young people facing similar challenges.
A Message of Empowerment
Robin Gillon expressed his enthusiasm for the event, stating, “I’m thrilled to kick off the Hear My Life Ambassador Relay with Aaron. It was a wonderful opportunity to connect with young individuals and show them that anything is possible, regardless of the challenges they may face.”
“I’m honored to be part of this initiative. Sports have the power to bring people together, and I loved sharing this experience with Robin and Emmett. I’m excited now to prepare the next Hear My Life event and continue this inspiring relay.”
–Aaron Small
Amplifying the Impact
The Hear My Life initiative champions inclusivity and representation, proving that hearing loss is no barrier to success. By connecting ambassadors from diverse backgrounds, it inspires and empowers others to pursue their passions—whether in sports, music, or any other field.
In March, a social media campaign will showcase the most inspiring moments from the two-day experience, allowing global audiences to witness the impact of this initiative. For more information about the Hear My Life Ambassador Relay and to follow the journey of Robin Gillon and Aaron Small, visit the Hear My Life webpage or follow on Instagram and Facebook.
About Phonak
Since 1947, Phonak has been dedicated to improving the quality of life for people with hearing loss. More than 75 years later, our passion for creating life-changing hearing solutions that help people thrive physically, socially, and emotionally remains steadfast. With the industry’s broadest portfolio of hearing solutions, we are committed to creating a world where “life is on” for everyone.
At Phonak, innovation goes beyond products. We strive to change conversations around hearing loss by reducing stigma, raising awareness, and emphasizing the vital role hearing plays in overall well-being.
About Hear My Life
Hear My Life by Phonak is designed to empower individuals with hearing loss through meaningful connections with inspiring ambassadors. Our mission is to showcase role models from diverse fields, including sports and music, to instill confidence and resilience in those facing similar challenges.
Source: Phonak
