AURORA, ILLINOIS – Sonova USA Inc. announced today that it will discontinue its supply relationship with CQ Partners, LLC, effective September 13, 2025. The decision is part of Sonova’s ongoing strategy to streamline operations and focus on direct engagement with hearing care professionals. No disruption to existing customer services is anticipated.
CQ Partners, formed in 2021 through the merger of Consult YHN and EarQ, provides business and marketing solutions for hearing healthcare practices. It operates as an independent business within the Demant Group.
Following the transition, hearing instruments under the Phonak and Unitron brands will remain available to hearing care professionals previously supplied through CQ Partners. These professionals will be able to purchase directly from Sonova USA starting Monday, September 15, 2025.
To ensure a smooth transition and avoid potential supply interruptions, affected customers are encouraged to reach out to their Sonova account managers ahead of the September 13 transition date for support and guidance.
“We value the business relationship we’ve built with CQ Partners over the past three decades and wish them continued success”
–Greg Guggisberg, Senior Director of National Accounts at Sonova USA Inc
For more information about Sonova USA Inc., please visit www.sonova.com/usa/en.
About Sonova USA Inc.
Sonova USA Inc. operates Sonova Group’s Hearing Instruments business unit in the United States, with corporate offices and distribution facilities based in Aurora, Ill. Through its portfolio of leading hearing care brands—including Phonak and Unitron—Sonova USA provides innovative hearing solutions and services to customers nationwide. Operating as part of the global Sonova Group, Sonova USA is committed to advancing hearing care through technology, expertise, and dedicated support for hearing care professionals and customers across the U.S.
About Sonova
Sonova is a global leader in innovative hearing care solutions: from personal audio devices and wireless communication systems to audiological care services, hearing aids and cochlear implants. The Group was founded in 1947 and is headquartered in Stäfa, Switzerland. Sonova operates through four businesses – Hearing Instruments, Audiological Care, Consumer Hearing and Cochlear Implants – and the core brands Phonak, Unitron, AudioNova, Sennheiser (under license) and Advanced Bionics as well as recognized regional brands. The Group’s globally diversified sales and distribution channels serve an ever-growing consumer base in more than 100 countries. In the 2024/25 financial year, the Group generated sales of CHF 3.9 billion, with a net profit of CHF 547 million. Around 18,000 employees are working on achieving Sonova’s vision of a world where everyone enjoys the delight of hearing.
For more information please visit www.sonova.com.
