MILAN, ITALY – Amplifon has renewed its partnership with La Scala Theatre in Milan for the third consecutive year, continuing its support of the “Invito alla Scala” initiative aimed at expanding access to theater performances for students and senior citizens.
Through the collaboration, Amplifon will again support the midweek concert and ballet program reserved for students and seniors, providing favorable access to performances.
The current edition aims to involve more than 20,000 participants, including schoolchildren, adults, and seniors. Since 2024, the partnership has reached approximately 50,000 people.
“Our renewed partnership with La Scala Theatre brings together two Italian excellences in business and culture and is part of Amplifon’s commitment to promoting responsible listening and hearing prevention at all ages. We are delighted that our support for the Invito alla Scala project will make the theater’s performances increasingly accessible to many young people and seniors”
–Susan Carol Holland, Amplifon’s Chairperson
The partnership renewal aligns with Amplifon’s broader focus on the connection between music, listening, and hearing health. The initiative is part of the company’s “Listen Responsibly” communication program, which seeks to raise awareness among young people about responsible listening and hearing prevention. The program also supports Amplifon’s Sustainability Plan, which includes a goal to engage at least 10 million people under the age of 35 in hearing awareness initiatives by 2028.
According to the World Health Organization, around one billion people under age 35 worldwide are at risk of early hearing loss due to noise exposure and unsafe listening practices.
About Amplifon
Amplifon, the global leader in the hearing care retail market, empowers people to rediscover all the emotions of sound. Amplifon’s 20,300 people worldwide strive daily to understand every customer’s unique needs, delivering exclusive, innovative, and highly personalized products and services to ensure everyone the best solution and an outstanding experience. With annual revenues of around 2.3 billion euros, the Group operates through a network of over 10,000 points of sale in 26 countries and five continents. More information about the Group is available at: https://corporate.amplifon.com.
Source: Amplifon
