HELSINKI, FINLAND — Deafmetal, a Finnish design-driven hearing health company focused on hearing aid jewelry and accessories, has announced the launch of a new Audiology Clinic Program alongside a €500,000 seed funding round to support international growth.
The company’s approach centers on addressing one of the longstanding challenges in hearing care—adoption. According to the World Health Organization, only an estimated 17–20% of individuals who could benefit from hearing aids currently use them, with stigma around device appearance cited as a key factor.
Founded by designer Jenni Ahtiainen, Deafmetal develops jewelry and safety accessories for hearing aids, including patented fasteners designed to help secure devices while enabling users to express personal style.
Clinic Program Designed to Integrate into Patient Care
The newly launched Audiology Clinic Program is designed to allow hearing care providers to offer Deafmetal products as part of the clinical journey. The program includes curated product selections, training, and marketing support for participating clinics.
According to the company, a key feature of the program is that clinics can offer products without carrying inventory risk, potentially lowering barriers to participation for smaller practices.
The program has already been piloted with 20 clinics and is expected to expand further throughout 2026. Deafmetal reports that early results have shown strong engagement among audiologists and improvements in patient confidence in wearing hearing devices.
“Deafmetal was created to change how people experience hearing loss. By working more closely with audiology clinics, we can reach people at the moment they begin their hearing journey and offer solutions that combine safety, confidence and personal expression.”
— Jenni Ahtiainen, Founder, Deafmetal
Funding to Support Growth and Market Expansion
In parallel with the clinic initiative, Deafmetal has opened a €500,000 seed funding round aimed at supporting commercial growth and expanding its presence in international markets.
The company said the funding will be used to rebuild and scale its direct-to-consumer e-commerce platform, expand marketing efforts, and grow the clinic program globally.
“The hearing health market is enormous and largely untapped from a design and identity perspective. We’ve proven there is global demand, and now we need the foundation to scale,” said Jenni Ahtiainen, Founder, Deafmetal. “The clinic program gives us a direct channel to reach people at the most important moment in their hearing journey, and this round gives us the tools to build it properly.”
Positioning at the Intersection of Design and Hearing Care
Deafmetal currently serves customers in more than 30 countries through its direct-to-consumer platform and selected partners. The company’s products are positioned at the intersection of hearing health, identity, and design, reflecting a broader shift toward personalization and user experience in hearing care.
The company has been featured in the Victoria and Albert Museum in London and recognized by BIHIMA as one of the Top 3 Most Significant Developments in the hearing industry.
Additional information for investors and community members is available at deafmetal.store/page/25/investors.
About Deafmetal
Deafmetal is a Finnish founder-led hearing health brand creating jewelry and safety accessories for hearing aids. Founded by designer Jenni Ahtiainen, the company operates at the intersection of fashion, deaf identity, and hearing care by empowering hearing aid users to express who they are while keeping their devices safe and secure. Deafmetal sells globally through its direct-to-consumer platform and select partners and serves customers in more than 30 countries. The company was featured in the V&A Museum in London and featured in Forbes, and was recognized by BIHIMA (British Irish Hearing Instrument Manufacturers Association) as one of the Top 3 Most Significant Developments in the hearing industry that year.
Source: Deafmetal
