Beltone Announces Launch of Two New Hearing Aids

Beltone Announces Launch of Two New Hearing Aids
August 17, 2022

GLENVIEW, ILLINOIS – Beltone announced two new hearing aids, the Beltone Achieve and Beltone Imagine Custom CIC. These hearing aids were designed and engineered with advanced hearing technology “to offer more benefits to users so hearing loss doesn’t have to slow them down.”

“Our goal is to encourage more people to treat their hearing loss sooner as there are options available for everyone, which is why we continue to create a strong portfolio of solutions. As hearing aid technology evolves, we continue to listen to the requests of our patients and independent practice owners to address their needs and are excited to be able to offer two innovative new hearing solutions that fit these demands.”

–Beltone President, Mike Halloran

While many traditional hearing aids limit overall awareness of sound by focusing mainly on the sound in front of the hearing aids when moving into a noisy environment, the new Beltone Achieve hearing aids “use surround sound to help patients hear what is happening in front, back, above and below.”

The technology in Beltone Achieve is designed for those with mild-to-severe hearing loss along with seamless connectivity to wireless devices, “up to 30 hours of battery life on a single charge, all-day comfort, and are weather and sweatproof for active lifestyles.” 

According to the company, the new Achieve offers users:

  • The ability to follow all the action with surround sound as it increases your ability to track the sounds moving all around you
  • Heightens sound clarity with a 150% improvement in speech understanding in loud environments1
  • Delivers a natural perception of your own voice providing less distraction during conversations
  • Tailored connectivity for crystal clear phone calls, streaming, and hands-free calls with iPhone and iPad* and direct streaming from Android smartphones
  • Available in the popular Receiver-in-Ear (RIE) style and in eight inclusive color options

For those looking for a discreet hearing aid option, the new Beltone Imagine Custom CIC hearing aids are a perfect solution for those with mild-to-severe hearing loss who want a simple and easy to use device. As our smallest hearing aid model, they fit comfortably and completely in the ear canal for all-day wear and are designed to work with your unique ear shape to facilitate a more natural sound.

Additional Beltone Imagine Custom CIC features:

  • So discreet it is unlikely anyone will realize you are wearing them
  • Simple and easy to use, just put in your ear canal and go
  • Weather & sweatproof and naturally shielded from wind noise, great for active lifestyles
  • Available in five different Blend-In™ colors and In-Style™ Anthracite 

Beltone Achieve and Imagine Custom CIC will be available at Beltone locations nationwide beginning August 25, 2022. Learn more at

*Beltone Achieve hands-free calls are compatible with iPhone 11 or later, iPad Pro 12.9-inch (5th generation), iPad Pro 11-inch (3rd generation), iPad Air (4th generation), and iPad mini (6th generation), with software updates iOS 15.3 and iPadOS 15.3 or later.

1 Jespersen et al (2022) 

About Beltone

For more than 80 years, Beltone has been one of the nation’s most trusted and leading hearing care provider. In addition to providing some of the most reliable, affordable and advanced hearing aids, we also pride ourselves on serving as a partner to our patients every step of the way during their hearing health journey. With more than 1,500 Beltone locations nationwide, each office is a local business part of the community it serves and the hearing care professional and staff at your local Beltone will get to know you to provide a personalized experience during your journey to better hearing. And with a nationwide network, you can expect this level of personalized service wherever you go. Our Beltone hearing care professionals receive extensive training and education, so they are always equipped with the latest knowledge to bring you the best care. Proudly part of the GN Group, Beltone continues to focus on the needs of our patients through the research and development of innovative new hearing technologies to allow you to hear what truly matters the most.

About GN Group

GN Group facilitates communication between people through its intelligent hearing, audio, video, and gaming technology. Inspired by people and driven by our innovation leadership, we leverage technological synergies to deliver unique and increasingly individualized user experiences in our products and solutions. 

150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, audio, video and speech, wireless technologies, miniaturization, and collaborations with leading technology partners. GN’s solutions are marketed by the brands ReSound, SteelSeries, Jabra, Beltone, Interton, BlueParrott, Danavox and FalCom in around 100 countries. Founded in 1869, the GN Group employs 7,000 people and is listed on Nasdaq Copenhagen (GN.CO). ​

Source: GN

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