Best Buy to Launch New Experience for Customers with Hearing Loss

Best Buy to Launch New Experience for Customers with Hearing Loss
August 17, 2022

Following the FDA announcement on OTC devices, Best Buy today announced that it will be introducing a new experience for hearing devices this fall for the millions of Americans with mild to moderate hearing loss “to get the products and support they need”.

The new experience will include an expanded collection of hearing devices, an in-store experience in more than 300 stores, and a new online hearing assessment tool.

OTC Hearing Aid Offerings at Best Buy

For years the company has offered a variety of hearing devices, including a collection of personal sound amplification products (PSAPs), self-fitting hearing devices, TV amplifiers, hearing protection devices and other accessories.

This fall, the collection will also include for the first time ever, the new FDA-regulated category of over-the-counter hearing devices to help those with perceived mild or moderate hearing loss from some of the best known brands in the space.

Products available in the experience will include: Lexie Hearing, Nuheara, Jabra Enhance Plus, Lucid Hearing fio and ENGAGE, Eargo 6, and more.

“Our expansion of the hearing collection and new store experience will let customers easily find a hearing loss solution from brands they trust. Our customers come to us for quality tech products and expertise, and this fall we’ll be able to better help them find the right solutions specific to their needs.”

–Frank Bedo, Category Officer at Best Buy

Part of the expansion includes a new personal hearing assessment tool on, powered by hearX, that helps customers identify their specific level of hearing loss.

Based on the results of the assessment, customers can find the right solution for their specific needs “while shopping online, or a Blue Shirt can help make recommendations in store.” The tool is also accessible via a QR code in the in-store experiences.

For more information on hearing solutions visit

Source: Best Buy

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