ONTARIO, CALIFORNIA — Ceretone has announced the success of its Core One launch campaign on Indiegogo. The “world’s smallest and virtually invisible” OTC hearing aid has garnered an impressive $300,000 from 1,245 backers across the globe, positioning itself among the top three campaigns in the hearing aids category on the platform.
This achievement has also paved the way for the upcoming official launch in late August.
In August 2022, the Food and Drug Administration (FDA) issued its final rule, allowing the sale of hearing aids over the counter (OTC) to individuals with mild to moderate hearing loss without the need for a prescription.
The recent successful launch of Core One on Indiegogo “clearly illustrates the substantial demand for reasonably priced, high-quality hearing aids that can be directly acquired by consumers”.
Core One Hearing Aids
The Core One helps provide accessible and cost-effective hearing solutions. Integrating cutting-edge technology and user-centric features, the devices help “empower individuals dealing with mild to moderate hearing loss to take charge of their auditory experiences without without the need for costly professional intervention”.
“We are excited to introduce the Core One to the market,” said Tonny, Operation Director of Ceretone.
“We believe that everyone deserves access to high-quality hearing solutions and live their lives to the fullest. Ceretone embodies our commitment to making that a reality.”
The Core One hearing aid is a completely-in-canal (CIC) device, which is much smaller and less noticeable than the more traditional bulky behind-the-ear (BTE) hearing aids. The in-ear aids are slim and fit discreetly in the canal, making them a preferred choice for anyone concerned with comfort and cosmetics.
Its advanced digital signal processing technology help ensure clear sound, while adaptive noise reduction algorithms minimize background noise interference. It is water and dust proof (IP66 rated).
The device goes with a smart app, allowing users to easily personalize their listening experience by adjusting volume, sound profiles, and other settings according to their preferences.
Pricing and Availability
The direct to consumer model allows the Core One to remain affordable. The hearing aids come standard with a 45-day risk free trial and a 1-year warranty.
To mark the official launch of Core One, Ceretone has introduced a temporary introductory pricing of $349 per pair on both its website and Amazon store. For individuals experiencing hearing difficulties in just one ear, the alternative of obtaining a single device is available at $229.
More information is available on the company’s website. Those interested in purchasing the devices can use the provided discount codes: PR50CODE for a pair, and PR30CODE for a single unit.
Ceretone is a leading innovator in the field of Over-the-Counter (OTC) hearing aids. Committed to providing accessible and affordable hearing solutions, Ceretone develops cutting-edge devices that empower individuals with mild to moderate hearing loss to regain control over their auditory experiences.