EDEN PRAIRIE, MINNESOTA – Starkey has announced its all-new Genesis AI hearing aids have received a Red Dot Award: Product Design 2023, marking the second award won by the completely redesigned hearing technology, just weeks after its launch.
This is the seventh year Starkey has won this award, which is one of the most renowned international product competitions in the world. The annual awards program recognizes the year’s best products that are aesthetically appealing, functional, innovative, and most importantly, have outstanding design.
“At Starkey, product development begins by pushing the edge of what’s possible. Five years ago, we set out to make the impossible possible when we began to imagine our next-level product offering. Receiving this honor is a tribute to the amount of research and development we devoted to producing our all-new hearing technology, which is making a real impact on reducing the stigma around hearing aids.”
—Starkey President and CEO, Brandon Sawalich
Starkey’s Genesis AI is “leading the hearing industry in redefining the future of hearing health, not just with incremental improvements, but with breakthrough benefits”. The all-new Starkey Neuro Processor features “the industry’s most advanced processor technology which mimics the function of the central auditory system through a Deep Neural Network (DNN) on-chip accelerator and automatic functions”.
- Smallest processor ever by Starkey, but also the most powerful with 6x more transistors.
- Speed – the Starkey Neuro Processor operates quickly, efficiently, and quietly and is up to 4x faster than previous processors.
- Less power, more processing – the processor is more efficient with power while delivering significantly higher processing.
- Loaded with 5X more computational memory and 10X the amount of non-volatile memory.
“Congratulations to the entire Starkey team for rearchitecting the hearing aid both inside and out,” said Chief Technology Officer and Executive Vice President of Engineering, Achin Bhowmik, Ph.D. “Genesis AI is a once-in-a-decade development in advanced technology, packed within a beautiful design that has turned hearing aids into a device that people will want to wear.”
About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide.
Source: Starkey
