ISELIN, NEW JERSEY – Signia has announced that Signia Active Pro IX is now available in the United States. Featuring advanced hearing technology, an industry-leading hearing-in-noise platform, and a familiar earbud design, Signia Active Pro IX aims to address barriers to hearing aid adoption while supporting better hearing for individuals with hearing loss.
“Signia Active Pro IX combines the ease of use and familiar design of earbuds with the industry’s best hearing-in-noise technology. For many Americans that have historically hesitated to wear hearing aids due to design alone, this solution offers a promising alternative. It’s a widely accepted form factor that can help reduce stigma and encourage wearers to engage more confidently in conversations.”
–Kerrie Coughlin, VP Brand Marketing at WSAudiology
Advanced Hearing Technology in a Familiar Design
Powered by Integrated Xperience (IX), the only hearing aid platform with RealTime Conversation Enhancement technology, Signia Active Pro IX enhances multiple conversation partners independently while reducing background noise to keep it immersive but manageable. The platform outperforms competitors with a 3.2 dB higher signal-to-noise ratio compared to the top four competitive hearing aids, providing more than twice the speech enhancement benefit in noisy group settings.
The importance of addressing hearing-in-noise challenges is underscored by the recent YouGov survey, which found that 79% of respondents experience difficulty hearing others in noisy environments.
Meeting the Needs of Hearing Aid Holdouts
For many individuals, traditional hearing aid designs remain a barrier to adoption. The YouGov survey highlights that nearly half (48%) of hearing aid users avoid wearing their devices due to form factor and design-related stigma. Among those who have visited a hearing care professional (HCP) but did not purchase hearing aids, 37% indicated they would have been more likely to make a purchase if introduced to Active Pro IX.
Additionally, 51% of non-hearing aid owners expressed interest in considering the device in the future.
“With Signia Active Pro IX, we’re addressing one of the biggest barriers to hearing aid adoption: stigma. This represents an opportunity to bridge the gap between need, acceptance, and adoption – helping more people access the benefits of better hearing”
Additional Features and Availability
Signia Active Pro IX includes a rechargeable battery with all-day power and comes with a charging case for on-the-go convenience. Like traditional consumer earbuds, it supports Bluetooth® connectivity for audio streaming and hands-free smartphone communication, with CallControl functionality allowing users to accept or decline calls by tapping the device. Designed for active lifestyles, the earbuds are IP68-rated for dust, water, and sweat resistance.
The YouGov survey was conducted independently of Signia and included responses from over 1,000 Americans aged 50 and older experiencing hearing loss symptoms.
To learn more about Signia Active Pro IX hearing aids, click here.
Reference:
Jensen NS, Wilson C, Kamkar Parsi H, Samra B, Hain J, Best S & Taylor B. 2024. Signia IX delivers more than twice the speech enhancement benefit in a noisy group conversation than the closest competitors. Signia White Paper. Retrieved from www.signia-library.com.
About Signia
Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations and consumer-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has regularly brought innovative, industry-leading solutions to the market and is a pioneer in rechargeable hearing technology.
In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its hearing care professionals, enable hearing aid wearers not just to correct hearing loss but to gain an edge — to Be Brilliant.
Source: Signia
