SAN DIEGO CALIFORNIA – Sony Electronics Inc., in collaboration with WS Audiology (WSA), today announced the introduction of the CRE-C20, the latest addition to its premium over-the-counter (OTC) hearing aid lineup.1 The new device features advanced sound technology, a rechargeable battery, and customizable settings.
The CRE-C20 has a small, discreet design and aims to improve hearing in various situations. It combines Sony’s consumer electronics experience with WSA’s hearing aid expertise to offer an accessible solution. The product seeks to address barriers and stigmas associated with hearing aids by providing reliable support and enhanced clarity in different environments.
Sony Bolsters OTC Hearing Aid Lineup
The CRE-C20 represents a significant advancement in OTC hearing aid technology, incorporating the latest innovations to enhance sound quality and offering rechargeable battery convenience. This do-it-yourself, app-enabled1 “self-fitting” device allows users to adjust their hearing aids independently, offering a fully customizable experience with no wait time.
Through the Sony | Hearing Control app1, users can easily set up their devices, which will be customized to their hearing needs with predefined smart hearing settings based on thousands of real-life audiograms, providing a more tailored and rich listening experience. The CRE-C20’s nearly invisible design ensures a comfortable fit, making it an ideal choice for those seeking both functionality and aesthetics. Additionally, Sony’s best-in-class OTC hearing aid Customer Service team is available to guide users through the setup process, help fine-tune their hearing experience, and answer any questions pre or post purchase.
“Our mission with Sony’s OTC hearing aids category is to continue cutting-edge innovation with our technology to improve the way consumers can interact with their surroundings. For those with hearing loss, barriers and stigmas associated with the use of hearing aids prevent many from getting the critical care they need. With our existing line of hearing aids and the launch of the CRE-C20, we’re hopeful that Sony can provide support for a variety of hearing challenges quickly, directly, and in a way that fits comfortably into people’s lifestyle.”
–Tyler Ishida, President of Consumer Business Group, Sony Electronics
CRE-C20 Hearing Aids – Key Features
According to the company, the new CRE-C20 devices offer the following key features:
- Advanced Sound Technology: At the heart of the CRE-C20 is its professional-grade sound technology, which includes an Adaptive Soundscape Processing to prioritize speech clarity while maintaining awareness of surrounding noises. This feature is particularly beneficial in noisy environments, where the device’s noise reduction capabilities help users focus on important sounds like a friend’s voice.
- Rechargeable Convenience: The CRE-C20 is equipped with a powerful rechargeable battery that provides up to 28 hours of continuous use from a single charge.2 This ensures reliable performance throughout the day, eliminating the need for frequent battery replacements and enhancing user convenience. Its case also enables additional charging on-the-go and can hold enough power to charge the C20s up to three times before having to connect to a power source again
- Customizable User Experience: With the Sony | Hearing Control app1 users can easily customize their hearing experience. The app offers predefined smart hearing settings based on extensive audiometric data, as well as options for quick and easy adjustments to sound quality and volume. This customization ensures that the CRE-C20 meets the unique hearing needs of each user.
- Durability and Reliability: Built to withstand various environmental conditions, the CRE-C20 has an IP68 rating3, offering protection against water, moisture, and dust. This durability ensures that the device remains functional and reliable, providing users with peace of mind.
- Comprehensive Support Services: Sony is committed to supporting its customers beyond the point of sale. The CRE-C20 comes with access to a dedicated OTC hearing aids Customer Support team. This team provides guidance on device setup, customization, and troubleshooting, ensuring that users can maximize the benefits of their hearing aids.
Commitment to Accessibility and Support
The launch of the CRE-C20 reflects Sony and WSA’s shared commitment to making advanced hearing technology more accessible to a wider audience. This FDA-cleared4 device is designed to enhance the quality of life for individuals with hearing loss while also offering premium hearing solutions to those who may not have access to traditional hearing aids. Additionally, the CRE-C20 is eligible for FSA/HSA funds5, making it a more financially accessible option for many consumers.
The CRE-C20 self-fitting OTC hearing aid is now available for purchase at a suggested retail price of $999.99. You can find it on the Sony website’s CRE-C20 product page and through various third-party retailers, including Amazon, Best Buy, Walmart, CVS.com, HearUSA, and select hearing care professionals. Additionally, Sony is adjusting the prices of its other hearing aid models: the CRE-C10 will be priced at $799.99, and the CRE-E10 at $1,099.99.
For more information on the CRE-C20 and other products, visit Sony News.
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment.
References:
- Sony | Hearing control app – Use app on smartphone to personalize settings. Download app at Google Play and the App Store. Network services, content, operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require registration.
- Actual performance varies based on settings, environmental conditions, and usage. Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the lifespan of the battery.
- Dust-tight to IP6X standard and protected against the effects of continuous water immersion to IPx8 standard (under 1 meter for 1 hour)
- FDA cleared as OTC self-fitting hearing aid intended to amplify sound for individuals 18 years of age or older with perceived mild to moderate hearing loss. Please review the product information documents that accompany the product for usage details and warnings.
- Subject to member eligibility. Customers should check with their insurance company to verify coverage and eligibility.
Source: Sony
