SCOTTSDALE, ARIZONA – Audien Hearing has announced the launch of the Atom X, a new over-the-counter (OTC) hearing aid featuring touchscreen controls. The in-ear devices are designed to address common challenges such as dexterity limitations, age-related vision changes, and difficulties with small buttons or app-based adjustments.
The Atom X CaseControl integrated touchscreen allows users to adjust volume, switch listening modes, and monitor battery levels directly from the charging case. The device also includes a “Comfort Mode,” aimed at easing new users into hearing aid use by softening high-frequency sounds and reducing overall intensity. Other proprietary sound settings are tailored for everyday environments:
- Comfort Mode: Softens the sharpness of high frequency sound and overall intensity, provides a more soothing sound profile for those adjusting to hearing aids or just needing a break from the day.
- Conversation Mode: Optimized for speech clarity, it enhances high-frequency consonants ( “s,” “f,” “sh,” “ch”) that are critical for speech understanding.
- Crowd Mode: Reduces background noise while maintaining focus on speech by using dynamic noise reduction to improve understanding in busy places like restaurants, stores, and social gatherings.
- TV Mode: Helps amplify TV broadcasts the way they were meant to be heard, reducing ambient distractions and enhances voices coming from the screen.
In addition, the Atom X supports Bluetooth streaming and offers a transparency feature that allows users to balance streamed audio with surrounding sounds for awareness during conversations or daily activities.
“With the Atom X, we set out to reinvent the way everyone interacts with hearing aids. We put the insights learned from one million users into a product that addresses the biggest challenges and hurdles to hearing health. The Atom X makes powerful hearing support feel as effortless as it should be, from the moment someone opens the case to the moment they rejoin conversations with ease, furthering our mission of making hearing more accessible to everyone.”
–Ishan Patel, CEO of Audien Hearing
The Atom X has a reported battery life of up to 48 hours with the charging case, offers 10 volume levels, includes noise and feedback cancellation, built-in UV cleaning, and optional Bluetooth connectivity for streaming and hands-free calling.
According to the World Health Organization, more than one billion people globally are at risk for hearing loss due to unsafe listening practices, and untreated hearing loss has been associated with cognitive decline, depression, and social withdrawal.
The Atom X hearing aids are available for purchase for $389 through Amazon and Audien’s website. They will also be available at Walmart stores and online later this month, and at Walgreens in November. Each purchase includes a charging case, USB-C cable, power adapter, cleaning brush, replacement buds, and wax guard kit.
About Audien Hearing
Audien Hearing is the No. 1-selling OTC hearing aid brand in the world, serving over 1 million online customers and carried by thousands of major retail stores across the US. Founded by three grandsons inspired by their grandparents’ hearing struggles, Audien is on a mission to tear down the barriers between people and better health – giving everyone the power to hear clearly, connect deeply, and live freely. With a growing product line, a values-driven team, and a commitment to impact, the company is redefining what hearing health can and should look like. Learn more at audienhearing.com.
Source: Audien Hearing
