LOS ANGELES, CALIFORNIA — AXIL Brands, Inc., a leader in innovative hearing protection, hearing enhancement, and Bluetooth®/wireless technology, has entered into a multi-year licensing agreement with Feld Entertainment® and Monster Jam®, the family-friendly motorsport, to produce a line of Monster Jam-branded hearing protection products.
As part of the agreement, AXIL will develop and distribute new adult and youth Monster Jam-branded earbuds, earmuffs, hearing devices, and ear plugs in the U.S. distribution channels. The new product lines will feature AXIL’s signature sound quality, hearing protection, and enhancement functionality, catering to fans of all ages. The products are expected to be available for purchase in the spring of 2025 through various retail outlets and online platforms.
“This collaboration with Feld Entertainment for Monster Jam-branded hearing protection products underscores our commitment to providing superior hearing safety while capturing the excitement of motorsports. Together, we are offering millions of Monster Jam fans high-quality hearing protection, enabling them to fully enjoy the event’s thrills while safeguarding their hearing.”
–AXIL CEO Jeff Toghraie
Monster Jam offers world-class athletes competing in thrilling championships on precisely engineered dirt tracks, pushing state-of-the-art trucks to their limits. In addition to the 350 global live events each year, Monster Jam extends its reach through a variety of products, content, and merchandise, keeping the excitement alive throughout the year.
“We are excited to partner with AXIL on a new line of Monster Jam-branded hearing protection products,” said Jeff Bialosky, Senior Vice President of Global Partnerships and Licensing for Feld Entertainment. “Monster Jam fans are passionate about displaying their love for the sport, and this partnership allows them to showcase their fandom through high-quality earbuds, earmuffs, hearing devices, and ear plugs.”
About Feld Entertainment®
Feld Entertainment®, a family-owned and operated company, is the worldwide leader in producing and presenting live touring family entertainment experiences. Its properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Feld Entertainment has entertained millions of families in more than 80 countries across six continents. For more information, visit www.feldentertainment.com.
About AXIL Brands
AXIL Brands (NYSE American: AXIL) is an emerging global consumer products company that manufactures and markets premium hearing enhancement and protection products, including ear plugs, earmuffs, and earbuds, under the AXIL® brand. The company also offers premium hair and skincare products through its Reviv3® brand. AXIL’s products are sold in the United States, Canada, the European Union, and throughout Asia. For more information, visit www.axilbrands.com and www.reviv3.com.
Source: AXIL
