COPENHAGEN, DENMARK — Oticon has announced the launch of Oticon Zeal™, a new in-the-ear hearing aid that combines a discreet design with advanced performance features and second-generation AI sound processing. Designed for users seeking both discretion and functionality, Oticon Zeal offers full connectivity, rechargeability, and premium sound quality—all in a compact form factor that represents a new benchmark in hearing aid innovation.
Today’s hearing aid users expect exceptional sound quality, seamless connectivity, convenient rechargeability, and a discreet appearance. For many first-time users, concerns about visibility and social perception can present barriers to seeking help, even when they recognize their hearing challenges.1
To meet these needs, Oticon has developed what it describes as the world’s most discreet, complete hearing aid—allowing users to enjoy advanced performance without compromise.
A New Hearing Aid Category: NXT In-the-Ear
Oticon Zeal introduces an entirely new category, the NXT In-the-Ear style. Built on Oticon BrainHearing™ technology, Zeal delivers advanced sound processing through always-on second-generation AI that automatically adapts to all listening environments. The device supports same-day fitting for immediate convenience and provides effortless connectivity to digital devices.
With a full day of battery life and quick recharging, users can stay powered throughout the day.
“With Oticon Zeal, we’ve created the completely new hearing aid category NXT In-the-Ear, a real gamechanger in the industry. For the first time, we’ve successfully integrated our proven technology and full functionality into a discreet in-the-ear device. This isn’t just another hearing aid: it’s a barrier-breaking solution where users don’t need to compromise on discreetness or functionality. It eliminates stigma, attracts those who’ve avoided treatment, and empowers hearing care professionals to reach more people who need help”
–Ole Asboe Jørgensen, President of Oticon Brand, Global
Innovative Encapsulation Technology
Oticon achieved this compact yet powerful design through an innovative encapsulation technology, similar to methods used in medical devices like pacemakers. This approach allows advanced components to fit securely in a moisture-resistant, durable housing that protects internal elements and eliminates the risk of battery corrosion.
“With Oticon Zeal, hearing care professionals have access to superior clarity, audibility, and feedback freedom,” commented Susanna Løve, Director of Audiology, Oticon. The MoreSound Technologies serve as the audiological foundation for Oticon Zeal, and most importantly, the second-generation AI sound processing means we have a highly trained, highly effective method of helping hearing aid users hear the world the way it should sound”
Key Features
-
Same-day fitting and flexibility: Oticon Zeal enables a “fit and go” experience, offering immediate, premium hearing support while giving professionals new flexibility to provide same-day fittings.
-
Discreet and comfortable: The encapsulated body was tested on more than 1,500 ears to ensure optimal comfort, secure retention, and minimal visibility.
-
Next-generation AI: Industry-first second-generation AI processing provides continuous adaptation across environments, with up to 12 dB noise suppression and 6 dB AI-driven speech clarity enhancement.2
-
Unique antenna design: A triple-function antenna allows deep canal placement, reliable connectivity, and serves as both a robust pull-out string and stabilizing fit.
-
Modern connectivity: Oticon Zeal supports hands-free calls and direct streaming on select devices.3 The company collaborates with Apple and Google4 to ensure compatibility and stability.
-
Google Fast Pair and Auracast™: Zeal is the first hearing aid enabled for Google’s Fast Pair,5 and also supports Auracast™ broadcast audio experiences.6
-
Quick charging: The lithium-ion battery offers up to 20 hours of life7 and can provide 4 hours of use in just 15 minutes of charging, or 8 hours in 30 minutes.8 The portable SmartCharger offers up to three full charges on the go.
Oticon BrainHearing™ Technology
Oticon’s BrainHearing™ approach focuses on supporting how the brain naturally processes sound—providing access to all meaningful sounds in a 360° environment. With MoreSound Technologies at its core, each generation continues to enhance clarity and comfort for hearing aid users.
Expanding the Portfolio: Oticon Zeal and Oticon Intent™
With the introduction of Zeal, Oticon expands its product portfolio to include both Zeal and Intent™, ensuring hearing care professionals can offer optimal solutions tailored to user preferences and hearing needs. Zeal provides a discreet, ready-to-wear option, while Intent serves as a customizable alternative offering the same technological foundation.
Oticon Zeal is launching in phases, with availability varying by market. For more information, visit https://www.oticon.global.
About Oticon
More than 700 million people worldwide experience hearing loss, most of whom are over 50, though about eight percent are under 18. Oticon’s mission is to create a world where hearing loss no longer limits potential. The company develops hearing aids for all degrees of hearing loss, for both adults and children, and continues to advance innovative solutions that fit seamlessly into daily life. Headquartered in Denmark, Oticon is part of Demant, a global hearing healthcare group with over 22,000 employees and revenues around DKK 22 billion.
Changing technology. Changing conventions. Changing lives. Oticon – Life-changing hearing technology.
References
-
World Health Organization. (2021). World report on hearing; Centers for Disease Control and Prevention. (n.d.). Disability barriers to inclusion. Retrieved June 2025; Sindi et al. (2023). The hearing aid effect in the 2020s: Where do we stand? Cureus, 15(4).
-
Vatti et al. (2025). Oticon Zeal evidence. Oticon whitepaper.
-
Available on select devices. For more information, please visit www.oticon.global/compatibility.
-
Apple, the Apple logo, iPhone, iPad, Vision Pro, Apple Watch, and Mac are trademarks of Apple Inc. registered in the U.S. and other countries.
-
Google, Android, and related marks and logos are trademarks of Google LLC.
-
The Auracast™ word mark and logos are trademarks owned by the Bluetooth SIG. Use of such marks by Demant is under license.
7–8. Expected use time for rechargeable battery depends on use pattern, feature set, hearing loss, sound environment, battery age, and wireless accessory use.
Source: Oticon
