BALLERUP, DENMARK — GN has announced the launch of ReSound Vivia, “the world’s smallest AI powered hearing aid,” and ReSound Savi, an essentials range featuring Bluetooth LE Audio and Auracast broadcast audio.
The new ReSound Vivia hearing aids are designed to enhance sound clarity in noisy environments while maintaining a compact size and long battery life. At the core of this technology is GN’s AI-driven approach, which models the brain’s natural sound processing to improve speech perception in complex listening situations. The Intelligent Focus feature adapts to the direction of a user’s gaze, adjusting sound amplification based on their focus. This technology aims to provide a more seamless and natural listening experience, particularly in challenging settings such as busy restaurants or crowded spaces.
A new, dedicated Deep Neural Network (DNN) chip enables the superior listening experience. This DNN-powered solution is up to 17 times more efficient than other leading hearing solutions with directionality and DNN noise reduction, resulting in a significant improvement to speech understanding.1 Trained on 13.5 million spoken sentences in various languages and with varied vocal effort, across 3.9 million tuned sound parameters, the DNN can perform 4.9 trillion operations per day to spotlight speech and reduce background noise.
Studies show ReSound Vivia offers the world’s best hearing in noise experience, with 64% of users experiencing improved hearing in noisy environments compared to other AI hearing solutions, so they can enjoy conversations with greater ease and understanding.1
“With ReSound Vivia, we’ve fundamentally reimagined how AI can enhance the hearing experience. Our unique Intelligent Focus feature mimics natural human behavior, allowing the AI to prioritize sounds based on where the user is looking, not just how loud they are. This creates a far more intuitive and natural listening experience, seamlessly integrating with the user’s own perception of their environment. It’s not just about amplifying sound; it’s about intelligently enhancing the sounds that matter most. And we are not stopping here – all the knowledge, capabilities, and research we have acquired will be applied across other GN products and projects, furthering innovation across the Group.”
–Brian Dam Pedersen, CTO, Head of Research and Technology at GN
ReSound Savi – Expanding Access to Latest Technology
GN is introducing ReSound Savi to broaden access to its latest connectivity innovations for individuals with hearing loss. Both ReSound Vivia and ReSound Savi incorporate Bluetooth LE Audio, including Auracast™ broadcast audio, a next-generation low-energy connectivity feature. These advancements aim to enhance streaming and communication experiences in public spaces such as theaters, airports, restaurants, and arenas.
As part of this launch, GN is also introducing the world’s first app-integrated Auracast™ Assistant for hearing aids. With a simple tap in the ReSound Smart 3D™ app, users can easily connect to Auracast™ streams, even on smartphones and devices that do not yet include a built-in Auracast™ assistant.
“ReSound Vivia and ReSound Savi represent a significant leap forward. Now you can have it all with ReSound Vivia, which combines world-leading sound quality, all-day battery life, and the smallest size on the market for discretion and comfort, so users can hear their best without compromise. With ReSound Savi, we’re making our cutting-edge connectivity, including Bluetooth LE Audio and Auracast™, accessible to a wider audience. These two product lines demonstrate GN’s unwavering commitment to delivering innovation that brings people closer to each other and the things they love to do.”
–Scott Davis, Hearing Division President at GN
GN understands the challenges and specific needs of hearing care professionals. That’s why, alongside the launch of ReSound Vivia and ReSound Savi, GN is introducing improvements to fitting software, alignment of domes and receivers for optimal comfort and acoustic performance across the portfolio, and exchangeable mic filters for easy care that improves hygiene and device longevity. These enhancements are designed to streamline clinic workflow, improve fitting accuracy, and ultimately enhance the user experience.
The new ReSound Vivia hearing aids are available in a microRIE rechargeable and two non-rechargeable RIE models, including a CROS model in the microRIE style—all in a wide variety of colors, including the new and elegant Navy Blue and Red. ReSound Savi is available in a new miniRIE rechargeable and two non-rechargeable RIE models in five modern colors. ReSound Vivia and ReSound Savi hearing aids will be rolled out in the US and Germany on February 20, with more markets following, along with the equivalent Beltone Envision™ and Beltone Commence™ line-ups.
For a closer look at the new Vivia platform, check out the interview below:
For more information, visit the ReSound and Beltone websites
© 2025 GN Hearing A/S. All rights reserved. ReSound and Beltone are trademarks of GN Hearing A/S. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast™ word mark and logos are trademarks owned by Bluetooth SIG, Inc.
References
1 Jespersen, Dieu & Rubachandran (2024)
2 GN Proprietary data on file
About GN Group
GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technologies that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.
GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them.
We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO).
Source: GN
