LYNGE, DENMARK – Widex, a part of WS Audiology, has introduced Widex Allure™, its latest hearing aid platform designed to enhance speech clarity while maintaining natural environmental awareness. The platform features the new W1 chip and Precision Hearing Technology, incorporating multiple enhancements for improved performance in various listening environments.
The Widex Allure RIC RD is the first hearing aid on the new platform and the first to be fitted using Widex Compass Cloud, the industry’s first fully cloud-based hearing aid fitting software.
Enhanced Sound Processing for Speech and Noise Management
Widex Allure integrates several updated features, including:
- Speech Enhancer Pro – designed to improve speech clarity in complex sound environments
- Enhanced Sound Classifier – adjusting seamlessly to different listening conditions
- Adaptive Dynamic Feedback Controller – employing adaptive frequency shifting to reduce feedback without affecting sound quality
- Allure PureSound and Dedicated Streaming Compressor – optimizing audio clarity for wearers
Together, these features aim to provide a clearer, more natural sound experience, allowing for seamless adaptation between different sound environments and improved speech intelligibility in noise.
“We are very proud to introduce Widex Allure, which represents a transformative change and a clear difference in hearing technology performance. Allure delivers crystal clear speech while allowing wearers to be fully immersed in the sound of their environment, providing a natural hearing experience.”
–Adina Bahcevanii
Widex Allure’s new Adaptive Dynamic Feedback Controller employs uniquely adaptive frequency shifting that activates only when needed, without compromising sound quality.
Furthermore, Widex Allure builds upon the clinically proven ZeroDelay technology with the new Widex Allure PureSound program. The Allure PureSound processing now delivers significantly enhanced speech intelligibility in noise — an improvement of 4.3 dB SNR — with more advanced processing features than ever before.
“Early studies indicate that most wearers prefer the advanced noise management and feedback control features of Widex Allure,” Bahcevanii said. “In fact, an impressive 92% of users preferred Allure in noisy situations over the previous platform. Clear conversations, seamless soundscape transitions, and immersive hearing experiences – with Widex Allure, the difference is clear.”
First Hearing Aid on Widex Allure Platform with Cloud-Based Fitting Technology
The Widex Allure RIC RD is the first hearing aid introduced on the Widex Allure platform. It includes updated connectivity features, multiple charging options, and an extended battery life. The device is compatible with the Widex Allure App, which provides users with accessibility functions and the ability to customize their hearing experience using real-time artificial intelligence and machine learning.
The Widex Allure RIC RD is also the first hearing aid that can be fitted using Widex Compass Cloud, a cloud-based fitting system designed for remote adjustments and first-fit optimization. The platform allows hearing care professionals (HCPs) to conduct fittings and make real-time adjustments while maintaining secure access to the latest software updates.
“Widex Allure and Widex Compass Cloud represent our commitment to All-in-One Audiology, a suite of technologies and capabilities that offer HCPs and their clients an intuitive and streamlined workflow with a simplified configuration of fitting,” Bahcevanii said.
“With Widex All-in-One Audiology, we are pioneering the future of the industry in ways that allow HCPs to spend more time helping patients and patients more time experiencing better, healthier hearing.”
- For more information on Widex Allure and Allure RIC RD hearing aids, click here. For more information on Widex Compass Cloud, click here.
About Widex
Widex, one of the world’s leading brands for hearing aids and part of WS Audiology, was founded in Denmark in 1956. Since our beginning, our ambition has been to create the absolute best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything we do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support all play essential roles. Yet, it is the unique technology behind natural sound that truly sets us apart. With each technical advancement, we get closer to the ultimate achievement – sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect.
References:
1.Weber, J. & Branda, E. 2025. Improved Speech Intelligibility in Noise with Ultra-Low Delay. AudiologyOnline, article 29261, March 24.
2.Balling, L.W., Vormann, M. & Mansour, N. 2025. Widex Allure: A Better Speech-in-Noise Experience with Balanced Focus and Awareness. WidexPress 55.
Source: Widex
