MILIPITAS, CALIFORNIA & LAS VEGAS – Zepp Clarity, a smart hearing solutions brand owned by Zepp Health (NYSE: ZEPP), announced the launch of its “Try Before You Buy” program at CES 2025. This initiative seeks to address common barriers to hearing aid adoption by allowing consumers to trial over-the-counter (OTC) hearing aids in a home environment before making a purchase decision.
Despite the widespread prevalence of age-related hearing loss, adoption rates for hearing aids remain low. Studies show that only 15% to 30% of adults with mild-to-moderate hearing loss use hearing aids, with many citing uncertainty about their effectiveness and discomfort with the commitment as key barriers.
Innovative Hearing Solutions for Everyday Use
Zepp Clarity’s program allows individuals to experience its advanced hearing solutions, including the Clarity Omni, Clarity One, and Clarity Pixie models, during a trial period in their homes. The initiative aims to reduce hesitation and encourage greater adoption by offering a hands-on experience in familiar settings.
Zepp Clarity Pixie, one of the flagship models, features a nearly invisible design, seamless wireless connectivity, and a lightweight titanium alloy shell. Additional features include IPX7 water resistance, a 17-hour battery life, and customizable settings via the Zepp Clarity App, which offers eight tailored programs. With functionalities such as Clarity Boost, smartphone call support, and a Find Device feature, the Pixie model emphasizes both functionality and user convenience. The product is currently available for a suggested retail price of $1,499 on the company’s website.
Zepp Clarity provides ongoing customer support, including lifetime assistance from certified audiologists, ensuring users receive professional guidance throughout their hearing journey.
Aiming to Improve Hearing Aid Adoption Globally
Hearing loss affects approximately 48 million Americans and 430 million people worldwide. Despite the availability of hearing aids, adoption remains limited. Zepp Clarity’s approach combines wearable technology with audiology expertise to address this public health challenge.
Zepp Clarity’s hearing aids are registered as FDA-Exempt Class II medical devices and are designed for adults aged 18 and older. The company emphasizes both hearing health and overall wellness as core pillars of its mission.
About Zepp Clarity
Zepp Clarity, a hearing solutions brand under Zepp Health, focuses on empowering individuals to live healthier lives through advanced hearing technology. The brand integrates hearable technologies, AI healthcare algorithms, and audiology expertise to deliver high-performance, personalized hearing systems.
For more information, visit https://clarity.zepp.com.
Source: Zepp Clarity
