EDEN PRAIRIE, MINNESOTA — Starkey announced that its Omega AI+ hearing aid platform has been named a CES 2027 Innovation Awards Honoree in the Accessibility & Longevity category. The recognition highlights the company’s work in artificial intelligence, hearing technology, and features designed to support communication and everyday listening.
The CES Innovation Awards program recognizes consumer technology products for achievements in design and engineering across a range of categories. The Accessibility & Longevity category includes technologies intended to improve accessibility, independence, and quality of life.
Omega AI+, introduced earlier this year, is Starkey’s latest hearing aid platform, combining AI-driven sound processing, wireless connectivity, and health and wellness capabilities. The company says the technology was developed with input from hearing care professionals to address listening challenges across different environments while providing additional tools for personalized hearing care.
AI-Powered Hearing Technology and Connectivity
The Omega AI+ hearing aid platform builds on Starkey’s previous generations of AI-powered hearing aids, incorporating updated processing capabilities and connectivity features intended to improve speech understanding and listening comfort.
The technology is designed to adapt to changing acoustic environments, helping users manage conversations and background noise in everyday situations. Starkey has also continued to expand the role of hearing aids beyond amplification through features focused on health, wellness, and connectivity.
Recognition for Accessibility and Innovation
Starkey President and CEO Brandon Sawalich said the award reflects the company’s broader efforts to advance hearing technology and expand its role in supporting communication and well-being.
“Purposeful innovation is about challenging what hearing technology can do and what people should expect from it,” said Sawalich. “Omega AI+ represents our commitment to advancing the future of hearing care — not just through more powerful technology, but through innovations that make a measurable difference in people’s lives. We’re building a future where hearing professionals have greater capabilities; patients have fewer barriers to connection, and hearing technology plays an even greater role in human health and well-being. That’s the standard we’re driving forward.”
The recognition comes as hearing aid manufacturers increasingly incorporate artificial intelligence, advanced connectivity, and wellness-related features into their products. These developments reflect a broader shift toward hearing devices that support both communication needs and other aspects of daily life.
While the CES Innovation Awards recognize achievements in product design and engineering rather than independently establishing clinical effectiveness, the honor places Omega AI+ among consumer technologies recognized for their approaches to accessibility.
Starkey said the award reflects its continued investment in research and development, with a focus on technology that addresses the needs of hearing aid users and the professionals who serve them.
About Starkey
Starkey is a global hearing technology manufacturer headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967 and currently led by President and CEO Brandon Sawalich, the company develops hearing aids incorporating artificial intelligence, machine learning, and wireless connectivity. Starkey employs more than 5,000 people across 29 facilities and serves customers in more than 100 markets worldwide. For more information, visit www.starkey.com.
