TinniSoothe and UK Veterans Hearing Foundation Launch Partnership for Veterans with Tinnitus

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HHTM
July 13, 2026

LONDON, U.K. — TinniSoothe, the British manufacturer of wearable devices for tinnitus relief, today announced a partnership with the UK Veterans Hearing Foundation, the only UK charity solely dedicated to improving the lives of those affected by hearing issues.

The collaboration will make TinniSoothe™ available to more UK military veterans and their family members, helping them better manage the daily impact of tinnitus. Through this partnership, veterans and their families will receive a 30% Armed Forces discount on TinniSoothe, offering a practical, non-invasive option for tinnitus management.

Tinnitus is prevalent among military veterans, often due to repeated exposure to loud noise during service. It commonly presents as ringing, buzzing, whistling, or hissing in the ears. These sounds are often more noticeable in quiet environments, particularly at night, making it more difficult to concentrate, relax, or sleep.

Sound therapy works by introducing a gentle, consistent background sound that helps shift attention away from tinnitus, making the internal sound less dominant. TinniSoothe delivers wearable sound therapy through its patented neck-worn device, providing a seamless transition between daytime and nighttime use.

TinniSoothe has been independently evaluated in studies involving UK military veterans conducted by the Combat Stress Centre for Applied Military Health Research. The trials found that TinniSoothe is safe and feasible to use, with clinical evidence demonstrating improvements in tinnitus-related distress, sleep, and mental well-being.

UK Veterans Hearing Foundation recognizes that people living with tinnitus can benefit from additional management options. Chloe Knott, Chief Executive Officer of UKVHF, commented:

“We are delighted to partner with TinniSoothe and offer their innovative device to military veterans, alongside other tinnitus management options. TinniSoothe has been designed to fit into daily life with simple controls and a comfortable wearable design. We are proud to support an innovative British product that will make a positive difference to the lives of many military families.”

Jez Lawson, co-founder of TinniSoothe, added:

“We are thrilled to be working with the UK Veterans Hearing Foundation. TinniSoothe is a forces-friendly company and we provide a 30% discount to military families impacted by tinnitus. Our mission has always been to provide practical and affordable solutions that fit well with daily life. This partnership allows us to help even more people in the Armed Forces community, who can now benefit from our day-to-night tinnitus management device.”

More information about TinniSoothe, visit the company’s website here.

About TinniSoothe

TinniSoothe is a UK-based company dedicated to providing relief for tinnitus sufferers through its patented, wearable white noise device. Invented by Howard Presland, who has lived with tinnitus himself since 2013, TinniSoothe focuses its products on usability, affordability, and effectiveness to help manage a condition that affects 1 in 7 adults. TinniSoothe is a forces-friendly company, offering 30% discounts to UK military families via Combat Stress, Troopr and the UK Veterans Hearing Foundation.

About the UK Veterans Hearing Foundation

Since its inception, the UK Veterans Hearing Foundation has led the way in supporting veterans with hearing loss, addressing this often-overlooked challenge faced by those who’ve served. A key milestone was reached in 2020 when charity status was achieved. The transition to a charity enhanced UKVHF’s ability to foster stronger community connections, engage more effectively with supporters, and deliver on its promise of exceptional care with utmost professionalism.

 

Source: TinniSoothe

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