By Michael Collins, AuD
In a post earlier this year, I discussed what I believe to be audiology’s greatest enemy: Ourselves. One commenter, who seemed to agree with the overall premise of my post, quoted
Karl Strom in response:
“More than ever before, the professions of dispensing audiology and hearing aid specialists need each other. A joint convention—politically unthinkable just 10 years ago—might just be one of the revolutionary moves our industry needs“
Interestingly, as if it was a premonition (which Karl is reported to have no prior knowledge of), his suggestion actually came to fruition only a short time after he called on the professions to unite for the benefit of all. The announcement of the Unison Global Hearing Health Summit sent shock waves throughout the professions and the industry as a whole.
No Better Time Than Now
As the summit organizers pointed out, the numbers simply speak for themselves: there are only 25,000 audiologists and hearing aid specialists in the US combined to take care of the 40 million people with hearing loss.
By comparison, there are approximately 40,000 Optometrists and nearly 60,000 Dispensing Opticians; 200,000 Physical Therapists; 120,000 SLPs.
At a combined total of about 25,000, the hearing care professions have an uphill battle, even when completely unified toward a common goal.
Divisions No Longer Make Sense
While it’s true that hearing instrument specialists and audiologists may have sometimes competing agendas, the reality is that we should have more commonalities than we do sources for division. In fact, I suspect with strong certainty that audiology probably has more issues internally than it does with other professions.
Divisions are costly.
Case in point: the time, energy and dollars spent on competing legislative agendas–and subsequently attacking the other organization’s “bad legislation”–is utter lunacy. It makes the profession look divided publicly and does not instill the needed confidence in our legislators that we are firmly committed behind a piece of legislation.
Unison Summit: Tremendous Opportunity
At no other time in the past was it politically feasible to unite the professions in such a significant way. The Academy of Doctors of Audiology (ADA) and the International Hearing Society (IHS) should be recognized for their tremendous leadership and willingness to put aside long-standing differences between the professions for the benefit of their members and hearing care as a whole.
The time is now to recognize that the issues facing our collective professions have never been greater than they are today.
Escaping our comfort zone of familiarity is the only way we are going to meet today’s challenges.
“We are so accustomed to the comforts of “I cannot”, “I do not want to” and “it is too difficult” that we forget to realize when we stop doing things for ourselves and expect others to dance around us, we are not achieving greatness. We have made ourselves weak.” ― Pandora Poikilos{{1}}[[1]] Excerpt from Excuse Me, My Brains Have Stepped Out [[1]]
When ADA and IHS started the Unison Summit, they left the door open for others organizations to join them. While I don’t anticipate that the American Academy of Audiology (AAA) or the American Speech-Language Hearing Association (ASHA) will offer a glowing endorsement, anything could happen.
I, for one, am hopeful that the Unison Summit will prove to be a catalyst for a lasting, positive change in the industry.
*featured image courtesy keepcalm-o-matic
Michael Collins, AuD is an audiologist with experience in private practice and within industry working for a major hearing aid manufacturer. Dr. Collins believes that independent hearing care practitioners can and will continue to thrive in the future, but only if they shift their focus away from just technology, and instead commit to best practices and greater personalization of the patient experience.
