Hearing Views

In this week’s post, Angela Loavenbruck continues with her look at the “Audiology Elephant” of the PCAST recommendations.     by Angela Loavenbruck   In my last two columns, I examined the imaginary elephants that PCAST participants and audiologists have created.  I was pretty crabby in both of those discussions.   I hoped to make some positive suggestions about how audiologists

Michael Metz is back with The Contrarian, a monthly column that invites considered opinion and informed debate within the Audiology profession.           Locked into What?   Consider this situation:  a physician prescribes specific medication for a patient’s illness. The medication is unlabeled and dispensed unmarked to the patient.  When the patient seeks another opinion about this

  This is an interesting question that each person with a hearing loss asks.  If not the person with the hearing loss, then surely a family member such as a daughter or son asks the question.  It is a larger question than just googling an audiologist or hearing aid dispenser.  There are many considerations: convenience to a person’s home or work,

HearingHealthMatters.org features two blogs by teacher Bonnie Stone this week.  In Hearing Views, she questions the rationale behind the advice to keep expectations low for the success of her cochlear implant.  When you are finished with this article, read her guest blog in the Better Hearing Consumer, where she discusses how the devastation of sudden hearing loss and her ultimate implantation have

In my last entry, I examined the mythical elephant PCAST created in its examination of the hearing healthcare system. The creature seemed to be purely product – no professional services needed – and closely resembled the vision of the Consumer Electronics Association and PSAP manufacturers. In many ways, the PCAST report is the epitome of the commoditization of hearing healthcare.

Michael Metz fires up The Contrarian, a monthly column that debuts in this space today, inviting considered opinion and informed debate within the Audiology profession.  He gave HHTM a sneak peek in December with his post “Don’t Shoot the PCAST Messenger.”     Blogs, list-services, chat rooms, interactive web sites, and the lot have been around to help and to cause trouble

Editor’s Note: Today’s post is Part 2 of Geoff Cooling’s discussion of measuring your website’s performance.  Tracking Prospects   Google Analytics offers the power to track the views of people who can be reasonably defined as your prospects (i.e., potential patients/customers). That is the information you want and need to know. You can track this information with ease in your Google

By Geoff Cooling Your website should be an active part of your audiology marketing strategy. There is no argument, audiology websites can drive inquiries and turn prospects into sales. The very versatility of your main online channel gives you the opportunity to experiment and measure return from different elements–almost in real time. Data on how well your website is doing

By Angela Loavenbruck, Ed.D. Over the past several months, the Crabby Audiologist has been doing a little historical review of Audiology’s transition from a tiny, barely known profession to one that’s made it onto the 10 Best Jobs List the last several years running. In that transition, no one can deny the importance of ASHA’s early work (1950’s and 60’s)

Do you want to call it hearing abuse?  Or do you just want to call it ignorance?  Maybe I can be generous and call it “holiday stress”.  The phenomenon seems to be more prevalent this time of year than at other times of the year.  Winter is approaching and there is some anticipation of the cold weather impacting travel.  Feelings