Online Hearing Testing: Starkey’s Real-World Conditions
Editor’s Note: Our new “Hearing Healthcare Market Development” monthly column will explore opportunities for developing and growing the market for treating hearing loss through innovations in product design, engagement strategies, and models of care. Columnist Nancy M. Williams is President of Auditory Insight, the hearing healthcare strategy and marketing consultancy. For her inaugural columns this summer, she…
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Online Hearing Testing: Listen Lively and Patient Engagement
Editor’s Note: Our new “Hearing Healthcare Market Development” monthly column will explore opportunities for developing and growing the market for treating hearing loss through innovations in product design, engagement strategies, and models of care. Columnist Nancy M. Williams is President of Auditory Insight, the hearing healthcare strategy and marketing consultancy. For her inaugural columns this…
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Design Thinking, Hearing Healthcare, and the New Normal: Using ‘Empathize’ to Identify Barriers and Opportunities
by Kate Baldocchi, AuD, Trisha Milnes, AuD, & Amyn M. Amlani, PhD COVID-19 proved to be a curve ball that left governments, economies, healthcare systems, and the citizens of the world in dismay. The impact of the virus tested our emotional-, mental-, familial-, social-, and physical-wellbeing, as well as our resilience, our grit, our humanity,…
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Pricing in Hearing Healthcare: Which Race are You Running? Part 3 – Implications of Health Insurance on Consumer Demand
by Amyn M Amlani, PhD Today’s blog, Part 3, is the last in the series, “Pricing in Hearing Healthcare: Which Race are You Running?” Thus far, we have covered the: Developing market segmentation occurring in hearing healthcare (Part 1), and the Negative effect (i.e., cannibalization) of reduced retail pricing on total revenue, consumer purchase intent,…
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Pricing in Hearing Healthcare: Which Race are You Running? Part 2 – Consequences of Reduced Retail Pricing
by Amyn M Amlani, PhD In Part 1 of the series on “Pricing in Hearing Healthcare: Which Race are You Running?,” the reader was provided with an overview of the supply-side’s strategy to reduce retail prices to encourage product uptake/adoption. Such a strategy, it was contended, supported the transition of hearing healthcare from a predominately…
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