Online Hearing Testing: Starkey’s Real-World Conditions
Hearing Healthcare Market Development Column With the U.S. continuing to combat the coronavirus, the online hearing test is becoming a crucial vehicle for engaging patients. During a Zoom interview in June, Starkey’s Chief Innovation Officer, Dave Fabry, revealed that during the pandemic’s first wave, patient visits to Starkey’s online hearing test grew significantly. Starkey’s…
Read More
Online Hearing Testing: Listen Lively and Patient Engagement
Hearing Healthcare Market Development Column Online hearing testing at Listen Lively (Lively) is mission-critical because it marks the first step in the company’s direct-to-consumer (D2C) model of care that is completely home-based. Two executives at Lively, during a Zoom interview in June, revealed that during the first wave of the coronavirus pandemic this past…
Read More
Design Thinking, Hearing Healthcare, and the New Normal: Using ‘Empathize’ to Identify Barriers and Opportunities
by Kate Baldocchi, AuD, Trisha Milnes, AuD, & Amyn M. Amlani, PhD COVID-19 proved to be a curve ball that left governments, economies, healthcare systems, and the citizens of the world in dismay. The impact of the virus tested our emotional-, mental-, familial-, social-, and physical-wellbeing, as well as our resilience, our grit, our humanity,…
Read More
Pricing in Hearing Healthcare: Which Race are You Running? Part 3 – Implications of Health Insurance on Consumer Demand
by Amyn M Amlani, PhD Today’s blog, Part 3, is the last in the series, “Pricing in Hearing Healthcare: Which Race are You Running?” Thus far, we have covered the: Developing market segmentation occurring in hearing healthcare (Part 1), and the Negative effect (i.e., cannibalization) of reduced retail pricing on total revenue, consumer purchase intent,…
Read More
Pricing in Hearing Healthcare: Which Race are You Running? Part 2 – Consequences of Reduced Retail Pricing
by Amyn M Amlani, PhD In Part 1 of the series on “Pricing in Hearing Healthcare: Which Race are You Running?,” the reader was provided with an overview of the supply-side’s strategy to reduce retail prices to encourage product uptake/adoption. Such a strategy, it was contended, supported the transition of hearing healthcare from a predominately…
Read More