Pricing in Hearing Healthcare: Which Race are You Running? Part 3 – Implications of Health Insurance on Consumer Demand
by Amyn M Amlani, PhD Today’s blog, Part 3, is the last in the series, “Pricing in Hearing Healthcare: Which Race are You Running?” Thus far, we have covered the: Developing market segmentation occurring in hearing healthcare (Part 1), and the Negative effect (i.e., cannibalization) of reduced retail pricing on total revenue, consumer purchase intent,…
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Pricing in Hearing Healthcare: Which Race are You Running? Part 2 – Consequences of Reduced Retail Pricing
by Amyn M Amlani, PhD In Part 1 of the series on “Pricing in Hearing Healthcare: Which Race are You Running?,” the reader was provided with an overview of the supply-side’s strategy to reduce retail prices to encourage product uptake/adoption. Such a strategy, it was contended, supported the transition of hearing healthcare from a predominately…
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Retailization of Healthcare
by Amyn M Amlani, PhD Healthcare has changed and continues to evolve. Decades ago, a patient would schedule an appointment with their provider based on their insurance coverage, the provider then diagnosed and recommended a treatment protocol, and that protocol would then be executed, followed by a post-treatment visit(s). The recent healthcare model is…
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Utilizing Risk Preference to Quantify Patient Purchase Intent of Audiological Services and Technology
by Amyn M Amlani, PhD A few weeks back, I spent the afternoon shopping for clothes with my 14-year-old daughter. As we made the rounds at the local mall, I was surprised at how elaborate a consumer my daughter had become. Outfits that I assumed were a “slam-dunk” purchase were rejected, and other outfits…
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Metaphor Monologues: The Quest for Effective Treatment Options that Won’t Kill Us
The last monologue post, back in October, presented Plan B — palliative pricing in an unbundled traditional dispensing model–as a spring board for treatment, if not cure, of audiology’s “cost disease.” The disease metaphor was coined by famous economist William Baumol to frame the price problem faced by industries/professions where cost of technology decreases over…
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