MINNEAPOLIS, MINNESOTA — Starkey Hearing Technologies announced this week that it is launching an all-new Ear Health product line. Sold directly in the hearing professional’s office, the new products offer solutions for ear wax, earaches, itchy ears, dry ears, and for protecting ears from loud sounds. According to the company press release, the new products will help professionals better serve their patients’ overall ear health needs while also providing patients with easier, one-stop hearing healthcare.
“Our main goals with these products are two-fold — help professionals better serve their patients and help patients take better care of their ears. Ear wax, earaches, and irritated ears are all common ear issues for patients of all ages. By placing these products directly in the professional’s office, there is no longer a need for a patient to make additional trips to buy over-the-counter ear health products. Also, we’re creating an opportunity for professionals to help their patients become better educated about how to care for their ears, thereby improving long-term hearing health.” —Sara Burdak, Chief Audiology Officer, Starkey Hearing Technologies
The complete line of Starkey’s new Ear Health products include: Ear Wax Removal Drops, Ear Wax Removal Kit, All Natural Ear Wax Removal Drops, EarAche Drops, MiraCell® Ear Drops, Ear Drying Drops, EarPlanes® Ear Plugs, Soft Foam Ear Plugs and ClearEars® Ear Plugs.
Encouraging Proactive Approach
One of the aims of the new Ear Health line is to reduce the amount of time a patient waits to address his/her hearing loss. By discussing general ear health issues like ear wax or hearing protection, hearing professionals will be able to address and educate their patients on hearing loss and hearing aids sooner.
According to Chris McCormick, Starkey’s Chief Marketing Officer, “the products can create a positive trickle-down effect that results in improved ear care and earlier hearing loss treatment action.”