ida institute counseling skills

Ida Institute to Launch New Program Designed to Improve Counseling Skills of Hearing Professionals

NAERUM, DENMARK — The Ida Institute announced this week that it will be launching a new program, Inspired by Ida, that will allow hearing care professionals to “enhance their counseling skills and differentiate their practice through person-centered care”. The organization will be introducing the program at the upcoming American Academy of Audiology (AAA) Conference in Nashville, Tennessee, April 18 to 21.  

Hearing professionals that join the program have the opportunity learn how to apply person-centered care in their practice through two online courses. Following the completion of the courses, they receive the Inspired by Ida label which can then be shared across social media and other digital platforms.


Hearing clinics also have the option become members and receive the Inspired by Ida label designation if at least 80% of their staff has completed the required courses. Clinics that join the program will have access to a marketing kit that includes ideas for promoting Inspired by Ida status.   


“This program is an opportunity for hearing care professionals and clinics to upgrade their counseling skills while signaling their dedication to high-quality personalized care,” said Lise Lotte Bundesen, Managing Director of the Ida Institute.


Person-Centered Care Philosphy


Evidence that supports and demonstrates the benefits of person-centered care is growing. Using a person-centered approach to care allows people to better articulate their individual needs and enables them to play a more active role in their own care.

Inspired by Ida provides hearing care professionals an opportunity to demonstrate their added value “in a market that is currently undergoing radical change”.


“With rapid technological advances and new delivery models on the rise, there are many discussions about the future role of hearing care professionals. Inspired by Ida offers a way for professionals to strengthen their unique value proposition and showcase their skills” –Lise Lotte Bundesen, Managing Director of the Ida Institute


The vision of the Inspired by Ida label is to provide a “neutral, non-commercial benchmark of quality which will allow people to identify clinics that offer person-centered care.” 

The Ida Institute is setting up a dedicated clinic locator that will allow people to find clinics that offer person-centered care, which is planned to launch in 2019.

Participation in the Inspired by Ida program is offered free of charge for individuals and for organizations that register before January 1, 2019.


Source: Ida Institute



  1. Me interesa el programa de consejería de ida instituto,por favor solicito información para la inscripción a dicho programa.

    Muchas gracias
    Adriana Torrusio

  2. me interesa la propuesta de ida instituto,.Por favor enviarme información para la inscripción para el programa de consejería.

    muchas gracias

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