PISCATAWAY, NEW JERSEY – Signia today announced that it has been named a finalist in the 2021 Digiday Awards in the Best Product Launch Campaign category for Signia Active X – an earbud-style hearing aid that is aimed to reduce stigma in a discreet and modern style.
The Digiday Awards is an annual recognition of the companies and campaigns modernizing media and marketing. Receiving hundreds of submissions this year, the Best Product Launch Campaign category awards the campaigns that have most successfully launched a new product, brand, or service.
As a finalist, Signia was recognized among some of the most well-known consumer brands in the beverage, personal hygiene, and beauty industries, highlighting Signia’s efforts to create hearing aids with wide consumer appeal.
“We’re honored to be named a finalist by one of the most prestigious media and marketing organizations for the launch of Signia Active X. Over 466 million people suffer from hearing loss globally, yet only 17% of those that could benefit from a hearing aid actually use one – largely due to stigma. We’ve designed Signia Active X to appeal to this unaided market, shattering the stigma and ultimately driving widespread hearing aid adoption. As an organization, we have an obligation to shed light on both this global problem and our breakthrough new solution – and we’re proud that we’ve done so with our Digiday-recognized launch campaign.” 1, 2
–Mike O’Neil, President of Signia U.S.
Introduced in March 2021, Signia Active X represents a new category of hearing aids in a consumer earbud style.
The campaign successfully communicated to consumers and the larger medical community that “while hearing aids were once bulky and unattractive, Signia is now making devices that pack the latest technology into a consumer earbud style. Signia Active X not only corrects a hearing loss – it optimizes listening in all scenarios”.
“Developing a groundbreaking product like Signia Active X requires an equally innovative product launch campaign – one comprised of effective public relations, social media marketing, video production, hearing community outreach, and more,” concluded O’Neil. “We achieved that with Active’s launch, and we’re honored to be recognized by Digiday alongside some of the biggest and boldest consumer brands in the world.”
For more information on Signia Active X, click here.
About Signia
Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations and consumer-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has regularly brought world-first hearing solutions to the market and is a pioneer in rechargeable hearing technology.
In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its hearing care professionals, enable hearing aid wearers to not just correct hearing loss but to gain an edge – to Be Brilliant.
References
- World Health Organization. (n.d.). Deafness. World Health Organization. Retrieved November 30, 2021, from https://www.who.int/news-room/
facts-in-pictures/detail/ deafness. - World Health Organization. (n.d.). Deafness and hearing loss. World Health Organization. Retrieved November 30, 2021, from https://www.who.int/health-
topics/hearing-loss#tab=tab_2.
Source: Signia
