Over-the-counter (OTC) Hearing Aids and the Evolution of Hearing Enhancement with Matt Skindzier of Knowles

otc hearing aid market knowles
HHTM
November 22, 2023

Over the past 70 years, the field of hearing augmentation has seen remarkable advancements, transitioning from ear trumpets to discreet digital hearing aids with personalized features like Bluetooth connectivity and mobile app customization. Knowles Corporation’s invention of balanced armatures has been pivotal in driving the industry towards high-performance hearing solutions and premium sound offerings. This week, Amyn Amlani hosts Matt Skindzier, the Senior Director of Product Marketing at Knowles Corporation.

The 2022 FDA decision permitting over-the-counter (OTC) hearing aids for adults with mild-to-moderate hearing loss signifies a significant milestone, making hearing aids more accessible and affordable. These aids serve as a vital solution for those with untreated hearing loss, especially in areas lacking audiological services or for individuals without healthcare access.

While OTC hearing aids show promise, their uptake continues to be hindered by challenges like high costs, social stigma, and limited awareness, reducing widespread adoption. Yet, the growing market provides prospects for enhanced consumer choices, advanced features like Bluetooth streaming, and greater availability of personalized sound experiences. Looking ahead, the integration of personalized soundscapes and innovative technologies into standard hearing aid development offers a promising future. Consulting audiologists for tailored solutions remains crucial, but OTC hearing aids represent a significant opportunity for heightened awareness, broader adoption, and a notable shift towards increased accessibility and interest in hearing health.

Full Episode Transcript

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About the Panel

Amyn M. Amlani, PhD, is President of Otolithic, LLC, a consulting firm that provides competitive market analysis and support strategy, economic and financial assessments, segment targeting strategies and tactics, professional development, and consumer insights. Dr. Amlani has been in hearing care for 25+ years, with extensive professional experience in the independent and medical audiology practice channels, as an academic and scholar, and in industry. Dr. Amlani also serves as section editor of Hearing Economics for Hearing Health &  Technology Matters (HHTM).

 

Matt Skindzier is the Senior Director of Product MarketingKnowles Corporation.

 

 

 

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