By Dr. Jennifer J. Gans
Tinnitus is the perception of sound—often described as ringing, buzzing, or humming—without an external source. Millions of people notice tinnitus at some point in their lives, yet only a small percentage find it distressing. Why does the same sound feel irrelevant to some people but overwhelming to others?
The answer lies not in the sound itself, but in how the brain processes and evaluates the signal.
Understanding this process helps explain why tinnitus distress develops—and, importantly, how it can resolve.
A Clear Sequence in the Brain
Tinnitus distress follows a clear sequence.
First, vigilance brings the sound into awareness. The brain is constantly scanning the body and environment for signals that might be important. This vigilance system helps us detect subtle sensations and potential threats.
When tinnitus appears, this monitoring system may notice the signal and bring it into conscious awareness.
Next, the brain evaluates the signal. Once the sound is noticed, the brain quickly asks an automatic question: Is this important?
If the brain interprets the sound as something meaningful or potentially threatening, anxiety attaches to the signal.
This anxiety then does something powerful: it locks attention onto the sound.
The brain begins to monitor it. The sound is checked repeatedly. Attention returns to it again and again. Over time, this monitoring loop maintains the distress cycle.

The Sound Is Benign—The Monitoring Creates the Problem
It is important to understand that the tinnitus sound itself is benign. The distress does not come from damage being caused by the sound or from the sound growing stronger.
Instead, distress arises because the brain continues to monitor the signal.
The more attention the brain gives to tinnitus, the more prominent it seems. Attention amplifies awareness.
This is a normal function of the brain: whatever the mind monitors closely becomes more noticeable.
The Flint–Fire Model
One simple way to understand this process is through the Flint–Fire Model.
Vigilance is the flint that sparks tinnitus distress. It brings the sound into awareness.
Anxiety is the fuel that keeps the fire burning. Once anxiety attaches to the sound, attention stays fixed on it.
In this model:
- Vigilance ignites the process.
- Anxiety maintains it.
When anxiety decreases and the brain stops monitoring the sound so closely, the distress cycle quiets down.

Vigilance Is a Brain Process, Not a Personality Trait
When explaining tinnitus distress, it is important to anchor the explanation in brain processes, not in a person’s personality.
Instead of saying: People with tinnitus have vigilant personalities.
A more accurate explanation is: Tinnitus distress begins when the brain’s vigilance system brings the sound into awareness.
This distinction matters. It avoids pathologizing the individual while still explaining the mechanism clearly.
Every brain has a vigilance system. Its job is to notice signals that might matter. When tinnitus appears, that system sometimes flags the sound as something to monitor.
The distress develops from how the brain interprets and tracks the signal, not from a flaw in the person experiencing it.
A Simple Way to Remember the Process
The tinnitus distress cycle can be summarized in a single line:
Vigilance brings tinnitus into awareness; anxiety keeps attention locked onto it.
Or even more simply:
Tinnitus distress begins with vigilance, which brings the sound into awareness. Anxiety then attaches to the signal and keeps attention locked onto it.
Understanding this sequence helps explain why tinnitus can feel overwhelming at first and why, with accurate education and reduced monitoring, the brain can gradually return the sound to the background of awareness.
The Brain Can Change Its Response
The brain is constantly learning what deserves attention and what does not. When tinnitus is understood as a benign signal, the brain gradually stops treating it as important.
As anxiety decreases, monitoring decreases. As monitoring decreases, the sound becomes less intrusive.
Over time, many people find that tinnitus moves to the background of awareness and no longer interferes with daily life.
The sound may still exist, but the brain stops treating it as something that needs attention. And when attention shifts away, the distress cycle loses its fuel.
About the Author
Dr. Jennifer Gans is a San Francisco based clinical psychologist recognized internationally for her expertise in the psychological impact of tinnitus and hyperacusis on well-being. She is the CEO/Founder of MindfulTinnitusRelief.com, the first-ever self-administered 8-week online skill-building course of its kind for learning how to shift tinnitus from ‘bothersome’ to ‘non-bothersome’. With both a Cognitive Behavioral and Mindfulness Meditation approach, Dr. Gans presents globally to physicians, researchers, and audiologists on her research and tinnitus patient education, a critical piece of the tinnitus management puzzle.More articles by Dr. Jennifer Gans:
Bothersome Tinnitus: When the Brain’s Natural Cancellation System Fails · The Importance of Tinnitus Education · When the Brain Turns Up the Volume: Understanding Hyperacusis and Predictive Failure · Making Tinnitus Boring to the Brain · Tinnitus: When Nothing Is Broken—but Everything Feels Wrong · Tinnitus, Caffeine, and Salt: Understanding What Really Changes Tinnitus







