COPENHAGEN–Every new hearing aid that’s launched is totally unique, innovative, the very latest and greatest—according to the company that developed it and is determined to promote it. However, occasionally a new hearing aid creates genuine excitement in the marketplace of professionals who will fit it and consumers who will wear it.
Today (February 24) such an event occurred when the Danish-based hearing aid company GN ReSound introduced the ReSound LiNX into global markets. The LiNX is the first hearing aid that can stream high-quality stereo sound from an iPhone®, iPad®, or iPod touch® without need for an additional pendant-like device. (For more on the product, go to the brochure “Say Hello to ReSound LiNX.”)
Anticipation of the LiNX had been growing since last October when GN ReSound announced at the annual Congress of Hearing Aid Acousticians (EUHA) in Nuremberg, Germany, that it would soon be offering the product.
At the time, Holly Hosford-Dunn, PhD, editor of the blog Hearing Economics, wrote a post entitled “Brave New World of BLE and MFi Hearing Aids Begins.” In it she said, “GN ReSound stole the show at EUHA last week, with the debut of its ‘Made for iPhone.’”
In January 2014, ReSound LiNX won a Design and Engineering Award in the Accessible and Universal Design product category at the Consumer Electronics Show in Las Vegas.
In today’s announcement, GN ReSound CEO Lars Viksmoen said, “We saw an opportunity to create the world’s best hearing aid by combining the capability of GN ReSound’s life-changing technologies with the compatibility and global prevalence of iPhone, iPad, and iPod touch.” He called the LiNX “a triumph in accessibility for the hearing impaired.”