Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

Featured image for “Your Practice Could Benefit from Google’s Free New Features Designed to Boost Local Business”

Your Practice Could Benefit from Google’s Free New Features Designed to Boost Local Business

Hearing Health & Technology Matters

Small businesses in our nation are facing an unprecedented economic disruption due to the coronavirus outbreak (COVID-19). The challenge is especially troublesome for small companies (those with 500 or fewer employees, such as hearing practices), which account for a disproportionate proportion of vulnerable jobs. They supported almost half of all U.S. private-sector jobs before COVID-19, and now account for 54

Featured image for “Earbuds vs. Over-Ear Headphones – Which Should You Use?”

Earbuds vs. Over-Ear Headphones – Which Should You Use?

Hearing Health & Technology Matters

Diet and exercise aside, avoiding noise-induced trauma is arguably one of the best ways to reduce your chances of hearing loss. However, while everybody knows that explosive noise like construction equipment and jet engines can damage your ears, fewer people are aware of another, more common culprit. I’m speaking about music. These days, I expect that most people own a

Featured image for “Social Media and Your Practice: Facebook Post Ideas”

Social Media and Your Practice: Facebook Post Ideas

Hearing Health & Technology Matters

When faced with hearing loss, people want to turn to a hearing health professional they know and trust to advise them. Social media helps you build a close relationship with your target audience, which gradually enables you to become the best option for those looking for hearing treatment. Social media marketing also has these uses: Provides crucial information Social

Featured image for “US Ear Device Patents in May 2020”

US Ear Device Patents in May 2020

Hearing Health & Technology Matters

Stylish, Cute, Functional The stylish headset shown in the feature image allows wearers to adjust pressure change to reduce barotrauma, or let the headset do it automatically (#10659865). At first glance, the cute cartoon in Fig 1 seems to depict days of yore when people flocked to concerts without Covid-19 worries. In one embodiment, patent #10643597 is designed for

Featured image for “Key Elements of a Successful Google Ads Campaign for Your Practice”

Key Elements of a Successful Google Ads Campaign for Your Practice

Hearing Health & Technology Matters

There are over 246 million unique visitors and 3.5 billion daily interactions on Google every day. And with an estimated 700 percent return on investment, Google Ads is a great place to start if you’re considering investing some money on ads to reach your target audience. Google Ads has been very successful, thanks in large part to the fact that

Featured image for “In the Virtual World, Humans are Still Needed”

In the Virtual World, Humans are Still Needed

Hearing Health & Technology Matters

By Brian Taylor, AuD, Editor-at-Large In the dystopian HBO series Westworld, android “hosts” cater to high paying “guests” (humans) of a Wild Wild-themed amusement park. The hosts are so proficient at copying human emotions, they have the ability to replace humans. Given all the advances in AI-driven hearing screening and hearing aid adjustment capabilities that seem to be ramping up

Featured image for “Starkey Unveils Step-by-Step Roadmap to Help Hearing Professionals Navigate the “New Normal””

Starkey Unveils Step-by-Step Roadmap to Help Hearing Professionals Navigate the “New Normal”

Hearing Health & Technology Matters

Starkey has released a new comprehensive resource for hearing healthcare professionals as the industry begins a recovery phase, following the economic downturn related to the COVID-19 pandemic. Today, offices are beginning to reopen across the country. Understanding that careful safety measures must continue to be observed, Starkey has created a one-stop resource to help hearing providers meet the needs of

Featured image for “How important is it for a doctor to wear a face mask if a patient can’t understand what they are saying?”

How important is it for a doctor to wear a face mask if a patient can’t understand what they are saying?

Hearing Health & Technology Matters

What’s more important for the patient who has hearing loss, preventing the spread of COVID-19 or being able to communicate effectively with their doctor? Is there another way to have both? Today, most guidelines call for six feet of social distancing, whenever possible. At medical centers and health clinics, the doctors and the patients are required to wear a face

Featured image for “Hearing: The Social Sense”

Hearing: The Social Sense

Hearing Health & Technology Matters

There is something very unique about the sense of hearing that sets it apart from every other sense we possess. Simply put, your hearing does not belong to you. At least, not entirely. This is the reason people get so frustrated when we don’t hear them first time, the reason they take it personally whenever they have to repeat themselves.

Featured image for “How Should Hearing Care Professionals Distinguish Themselves from Others?”

How Should Hearing Care Professionals Distinguish Themselves from Others?

Hearing Health & Technology Matters

What can, or rather, should a hearing care professional do to distinguish themselves from others? Oliver von Borstel, the face of Non-Manipulative Ethical Selling, offers his advice: “Stop selling, start helping! During my business trip in Australia at the beginning of this year, I met Jan, 92 years old, in Melbourne, Australia at a family party. A Dutchman with significant