Jun. 17, 2020
Om att se för att höra
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Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.
Jun. 14, 2020
Your Practice Can Now Sell Accessories and Other Products on Google for Free
Hundreds of millions of people visit Google every day for their shopping needs, making the Google Shopping tab an excellent place for businesses to list their items. The Google Shopping tab previously consisted of only paid listings. But now Google is making a significant change to its Google Shopping platform by allowing any owner of a business who sells products
Jun. 09, 2020
Paycheck Protection Program (PPP) Update
by Michael Scholl Last Friday, President Trump signed The Paycheck Protection Program Flexibility Act, H.R. 7010, into law. This legislation provides several updates to the Paycheck Protection Program (PPP) that are intended to bring the program into alignment with the legislative intent of Congress. Changes under this act include: Extends the expense forgiveness period to 24 weeks (formerly 8 weeks). Reduces
Jun. 05, 2020
Marketing and the Future of Hearing Healthcare: Reaching the New Consumer
Hearing Healthcare 2020 is a column where we explore the forces behind the changing landscape and disruptions impacting the hearing healthcare industry. This week, HHTM is exploring how professionals, practices, and the industry can better reach the hearing healthcare consumer of today and the future. While this has been a topic of discussion for some time among professional circles and in
May. 31, 2020
US Ear Device Patents for April 2020
Ohmmmm In these days of COVID-19 sequestering and isolation, meditation and relaxation are handy skills, especially when offered through multitasking ear devices. Consider Starkey’s patent #10617842, Ear-worn electronic device for conducting and monitoring mental exercises. Now, please dim your lights, perform Shavasana and invite your mind to consider: “…an ear-worn electronic device (offering)… a three-dimensional virtual sound environment comprising relaxing
May. 28, 2020
Voice Technology and the Future of Hearing Healthcare: Interview with Dave Kemp
Hearing Healthcare 2020 is a column where we explore the forces behind the changing landscape and disruptions impacting the hearing healthcare industry. This week, voice technology expert Dave Kemp returns to talk with HHTM’s President, Kevin Liebe, about voice tech and its potential impact on the future of the hearing industry. KL: To start, could you provide readers with some
May. 26, 2020
Jump Start Your Practice with Recreational Audiology
by Robert M. Traynor, Ed.D., MBA, FNAP & Garry G. Gordon, M.S. Prior to the COVID-19 Pandemic, competitive market conditions created a concern for practitioners as virtually all manufacturers, big box stores, physicians, hearing aid dispensers and audiologists were all pursuing the same patients. After the Pandemic, most practices will have survived though the hard work of employees and practitioners using
May. 22, 2020
Google Makes Changes to “Call Only” Ads That Could Benefit Your Practice
Google receives 246 million unique users and 3.5 billion interactions daily. It’s paid ad service ‘Google Ads’ has an estimated return on investment of 700 percent, making it one of the best places for your hearing practice to run ads. There are plenty of different ad styles to choose from, but the one we’re interested in today is the ‘call’
May. 21, 2020
Design Thinking, Hearing Healthcare, and the New Normal: Using ‘Empathize’ to Identify Barriers and Opportunities
by Kate Baldocchi, AuD, Trisha Milnes, AuD, & Amyn M. Amlani, PhD COVID-19 proved to be a curve ball that left governments, economies, healthcare systems, and the citizens of the world in dismay. The impact of the virus tested our emotional-, mental-, familial-, social-, and physical-wellbeing, as well as our resilience, our grit, our humanity, and our adaptability. As societies
May. 14, 2020
Signia Introduces New Comprehensive Remote Care Program
As social distancing and self-quarantines have become the norm in the face of COVID-19, individuals with hearing loss may find it difficult to get the help they need. Responding to this new reality, Signia has announced the introduction of Remote Care, a new program enabling hearing care professionals (HCPs) to prescribe, fit and fine-tune hearing aids remotely. Professional and