Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

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US Ear Device Patents in April 2019

Hearing Health & Technology Matters

Get Down with Your Music and Up With Your Gym Game Patent #10264339 aims to give ear device and hearing aid wearers “the feel of the sound similar to music being played at a night club, a concert, or when being played by a loud stereo,” and “wirelessly communicate with an additional device.” This could improve your dancing and

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How Hearing Aids Work

Hearing Health & Technology Matters

How Hearing Aids Work: An Introduction Today’s digital hearing aids represent the marriage of cutting-edge hardware design and sophisticated software, yet their roots trace all the way back to the invention of the telephone and microphone. The first large, bulky hearing aids circa the late 19th century barely resemble today’s tiny devices, but they still share some basic components

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Top 14 Signs You May Have Hearing Loss

Hearing Health & Technology Matters

People are often surprised to learn that they have hearing loss. After all, if you were unable to read distant signs as easily as you did in the past, a trip to the optometrist would become a priority. The same can’t be said for hearing loss—while sudden exposure to dangerous noises such as gunshots or fireworks can have an immediate

Featured image for “Conquering The High Costs Associated With Senior Hearing Loss”

Conquering The High Costs Associated With Senior Hearing Loss

Hearing Health & Technology Matters

by Dave Pegg Hearing loss affects one-third of seniors aged between 65 and 74 years of age. This figure rises to 50% of seniors over the age of 75, according to statistics from A Place For Mom. Hearing loss typically occurs as either sensorineural hearing loss or conductive hearing loss. Regardless of which type a senior has, it’s important that

Featured image for “Online Lead Generation for Your Clinic and Why It Matters”

Online Lead Generation for Your Clinic and Why It Matters

Hearing Health & Technology Matters

For many small business owners, it may seem enough to have a website and wait for people to show up. Indeed, having a well-designed and accessible website is an important part of lead generation online, but it is not the only thing required. Your website is just one element of a bigger picture, which also includes lead generation. Here we

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July 4th – Celebrate Safely

Hearing Health & Technology Matters

The Fourth of July and fireworks are traditional in the US, and go together like hamburgers and hot dogs. And, as thrilling as it is to watch fireworks, care should be exercised because the sound pressures generated by fireworks can lead to hearing damage if proper precautions are not employed. Short History Ancient China introduced fireworks, but they have

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Is the Price Really Right?

Hearing Health & Technology Matters

by Kim Cavitt, AuD Audiologists, irrespective of their practice settings, appear to know very little about the foundational aspects of their businesses. Many businesses, especially private practices, were started with a dream and a prayer and without a business plan and, as a result, little to no thought to “what do I need to bring in cover my expenses”. This

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The Cost of Free

Hearing Health & Technology Matters

By Debbie Abel, AuD, and John Coverstone, AuD Who doesn’t love “FREE?” After all, Coco Chanel once said “The best things in life are free.” Of course, she went on to say, “The second-best things are very, very expensive.” History about Free Hearing Testing Offering free hearing testing continues to be common in audiology. This has not always

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What’s In a Name?

Hearing Health & Technology Matters

I recently had a discussion with another hearing care professional regarding a topic about which, heretofore, I had no conscious idea that I had an opinion, much less passion. For my entire career as a hearing professional I have referred to the people who came to me for care as “patients”. This was my training and has been the favored

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Using Social Media in the Customer Acquisition Process

Hearing Health & Technology Matters

In the last edition of Signal and Noise, Patty Greene and Austin Singleton of TruHearing built a strong case for the use of a multiprong customer acquisition strategy involving the use of carefully calibrated third party managed care contracts. In this edition of Signal & Noise’s customer acquisition series, we tap another expert, Michele Ahlman of Clear Digital Media. She