Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.
Featured image for “Diffusion of Innovations and its Application to Hearing Care: Part 3”
Jan. 03, 2022

Diffusion of Innovations and its Application to Hearing Care: Part 3

Hearing Health & Technology Matters
by Amyn Amlani, PhD The Diffusion of Innovation, developed by Rogers in 1962, is a social process that occurs among people in response to learning about an innovation. In this model, diffusion involves an innovation that is communicated through various channels, over time, to members of a social system. The reader was introduced to these concepts in Parts 1 and
Featured image for “Readers’ Choice 2021: Don’t Forget Assistive Listening Devices – They’re Not What They Used to Be”
Dec. 27, 2021

Readers’ Choice 2021: Don’t Forget Assistive Listening Devices – They’re Not What They Used to Be

Hearing Health & Technology Matters
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts
Featured image for “Readers’ Choice 2021: US Hearing Aid Pricing: Part 5 – The Markup Ratio”
Dec. 27, 2021

Readers’ Choice 2021: US Hearing Aid Pricing: Part 5 – The Markup Ratio

Hearing Health & Technology Matters
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts
Featured image for “What Should Your Practice Post on Social Media?”
Dec. 27, 2021

What Should Your Practice Post on Social Media?

Hearing Health & Technology Matters
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts
Featured image for “Ear device patents for October 2021”
Nov. 28, 2021

Ear device patents for October 2021

Hearing Health & Technology Matters
No Longer a Joke   Audiologists have long suffered a few standard jokes from patients, first and foremost the old “What” response to queries about hearing difficulty. Running a close second, sadly, is the one where patients ask for a device that will boost sound but  turn off their spouses.  Clinicians largely smile and ignore such standup routines, aiming to
Featured image for “Customized RIC Coupling: Don’t Roll the Dice, Follow the Sage Guidance of Margo Skinner”
Nov. 21, 2021

Customized RIC Coupling: Don’t Roll the Dice, Follow the Sage Guidance of Margo Skinner

Hearing Health & Technology Matters
By Brian Taylor, AuD, Editor-at-Large In Chapter 9 of the Studebacher and Hochberg textbook Acoustical Factors Affecting Hearing Aid Performance (second edition), esteemed professor, Margo Skinner1, wrote, “Before any hearing aid evaluation, it is essential to optimize the coupling of a hearing aid to the ear.”  Published in 1993 during the seminal days of prescriptive fitting methods – – an
Featured image for “3 Key Features of Amplivox Beep”
Nov. 15, 2021

3 Key Features of Amplivox Beep

Hearing Health & Technology Matters
by Adam Dawson Software keeps getting smarter. Simple devices, such as smartphones and tablets, can do amazing things today. They can instantly play any song you could ever imagine, stream thousands of movies and tv shows, and even control household appliances.  Innovation isn’t restricted to consumer-facing products, however. Companies like Grason-Stadler, MedRx, and now Amplivox have made it possible to
Featured image for “Word-of-Mouth Referrals Aren’t Enough To Build Your Practice”
Nov. 03, 2021

Word-of-Mouth Referrals Aren’t Enough To Build Your Practice

Hearing Health & Technology Matters
In the past, if a person was looking for a recommendation for a reputable hearing provider, the old standby was to ask a friend or neighbor. Although some old-school, word-of-mouth referrals still exist, they are no longer enough to keep your practice growing. In today’s world, hearing practices need to rely on a variety of marketing tactics to reach their
Featured image for “Ear Device Patents for September 2021”
Oct. 31, 2021

Ear Device Patents for September 2021

Hearing Health & Technology Matters
The Sound of Music and Group Dynamics   UT’s patent 1120816 describes a natural ear to aid the “tonally challenged,” who have trouble singing on pitch or “carrying a tune.”  A wearable device (e.g., glasses, BT hearable) emphasizes the fundamental frequency sung versus the intended fundamental so that singers can detect differences and adjust their vocal organs as they sing
Featured image for “Signia to Introduce Aspire 3.0 Loyalty Program to Hearing Care Professionals”
Oct. 25, 2021

Signia to Introduce Aspire 3.0 Loyalty Program to Hearing Care Professionals

Hearing Health & Technology Matters
PISCATAWAY, NEW JERSEY – Signia today announced it will preview Signia Aspire 3.0, the most significant update to its industry-leading loyalty benefits program, designed to help hearing care professionals (HCPs) meet their business goals regardless of practice size. Signia will present Aspire 3.0 to the HCP community at a special online event being held Oct. 26 at 12 PM EDT.