Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

If your marketing doesn’t work as well as it used to, it’s time to try the new media

Hearing Health & Technology Matters

By Duff Reiter Where is the first place your customers and prospects are looking to find out about hearing loss and hearing aids? Are they contacting the American Academy of Audiologists (AAA)? Are they viewing your ad in the Yellow Pages? Do you think they’re checking the classified ads in the daily newspaper? By the way, how many people did

Featured image for “Irrational? You talkin’ to me?”

Irrational? You talkin’ to me?

Hearing Health & Technology Matters

The market can stay irrational far longer than you or I can remain solvent. John Maynard Keynes By golly, the hearing aid market may be a bit irrational right now. “Irrational” in Economic-Speak means that consumers are making choices which are not maximizing their self-interest, probably because said consumers lack sufficient information to make informed (self-interested) decisions. For economists, being

Featured image for “Economics 101: Accounting, Economic, and Sunk Costs”

Economics 101: Accounting, Economic, and Sunk Costs

Hearing Health & Technology Matters

This post is the beginning of a series that will pop up once in awhile on this site, with the intent of giving instruction on basic Economics concepts in small, hopefully palatable doses. Today’s concept is Decision Costs, which can be tallied up as either Accounting Costs or, more usefully, as Economic Costs. Say you’ve saved up $40,000 and plan

Court rules that a visitor to a prisoner must have his hearing loss accommodated

Hearing Health & Technology Matters

By Fred Cohen Prison is not a familiar world to most readers of Hearinghealthmatters.org. And, why should it be? There are, however, some 2.3 million inmates in our prisons, and millions more people—friends and family of prisoners, clergy, lawyers, and doctors–who visit prisons for a variety of reasons. The U.S. Supreme Court has never cleanly held that inmates have a

The Reality of Real Ear

Hearing Health & Technology Matters

Best practices and ethical guidelines in audiology support the use of real ear probe measurements.{{1}}[[1]]Much of this post was contributed by my colleague Jennifer T. Lamfers, AuD[[1]] But, how many practitioners use it in their practices? Some conduct real ear measures on every patient, using the measures to adjust hearing aids to reach target gain to ensure audibility. Dispensing audiologists

Featured image for “Hearing Loss in Mothers Who Have Had Preeclampsia”

Hearing Loss in Mothers Who Have Had Preeclampsia

Hearing Health & Technology Matters

Today we will focus on a clinical component here, as it has sparked interest from our readers. Preeclampsia and Hearing Loss Preeclampsia is a condition that causes blood pressure to rise suddenly and can occur anytime during pregnancy, delivery, and up to six weeks after delivery. It can result in a host of medical problems, including stroke or

Featured image for “Pricing Perspectives: A Cost-Oriented Pricing System”

Pricing Perspectives: A Cost-Oriented Pricing System

Hearing Health & Technology Matters

Hearing Economics is pleased to host a guest blogger this week, and I am even more pleased to take a week off. This post is the first in what is hoped will be a series on various pricing strategies adopted by those in our field. We invite others to submit posts describing their Pricing approaches. For those of you who

A gem from our blog that readers may have missed

Hearing Health & Technology Matters

Since Hearinghealthmatters.org was launched in April, each of our 10 separate blogs has built up a faithful following of repeat visitors, while also attracting a good number of new readers each week. Many who come to our site visit several or even all of our individual blogs; others focus on ones they find of special relevance to them. A lot

Featured image for “The Crying of Lot 49: Unraveling HearUSA, Final Post TG”

The Crying of Lot 49: Unraveling HearUSA, Final Post TG

Hearing Health & Technology Matters

No, TG does not stand for Thanksgiving, but happy Thanksgiving anyway to those readers in the USA. As we join together, let us give a moment of silence to remember HearUSA. When it’s all said and done, you’re just another number and HearUSA’s number turned out to be #11-23341-EPK. The graphic story is shown above. The blow-by-blow account follows. HearUSA’s

This Week We Give Thanks (Though We Should Do It More Often)

Hearing Health & Technology Matters

Every year I like to take this week to look back on what I am thankful for since the US holiday of Thanksgiving encourages us to do this. I am thankful for my office staff who work hard and keep a pleasant attitude. I am thankful that my business has grown even in this challenging economy. I have a