Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

Online Hearing Tests?

Hearing Health & Technology Matters

This post continues last week’s post about online retailing of hearing devices. Today’s post analyzes the current set up by United Health Care (UHC) which recently contracted with hi HealthInnovations to deliver devices. At present a hearing exam can be taken on the website. This hearing test consists of two tones (high/low) delivered to the right ear and the the left

BHI Finds AARP MIAs Alive and Well: Addendum to HearUSA Series, part 16

Hearing Health & Technology Matters

This just in, as an addendum to this week’s post on AARP-HearUSA! Some of the 6,000,000 AARP members in need of hearing help — previously feared missing — have been found attending the recent AARP convention in Los Angeles. As predicted by HearUSA, they stood in line to have their hearing checked — at least 12 of them did. Not

Featured image for “With Friends Like AARP, Who Needs Enemies? Unraveling HearUSA, part 16”

With Friends Like AARP, Who Needs Enemies? Unraveling HearUSA, part 16

Hearing Health & Technology Matters

HearUSA anticipated targeted growth of 15-20% from the AARP agreement{{1}}[[1]] Morningstar Document. Form 10-K. Hearing USA Inc., filed 3/26/2010.[[1]] and offices mushrooming to 5000 “across all 50 states and the U.S. territories.”{{2}}[[2]]HearUSA Partnership with AARP. audiologyonline interview with Stephen Hansbrough, HearUSA CEO, 9/15/2008.[[2]] Wildly optimistic can not do justice to those projections. Revenues plunged in 2009, but that was a good year compared

Big Box Going Retail With Hearing “Devices”

Hearing Health & Technology Matters

Continuing last week’s post about UHC and Big Box stores going straight to retail for hearing healthcare, several topics must be focused on and dealt with soon. The first, which is the subject of today’s post, is the difference between a hearing aid and a personal sound amplifier product (PSAP). According to the FDA, A hearing aid is a wearable sound-amplifying

Mirror, mirror on the wall, should I let my long hair fall?

Hearing Health & Technology Matters

By Arielle Schacter I faced the bathroom mirror, trying to recreate a look that I had seen online. I dabbed lip-gloss on and attempted unsuccessfully to create the perfect cat-eyes. I tugged my hair, trying to decide what to do with it. Up or down? Hearing aids visible or invisible? I couldn’t decide. I didn’t want to be the girl

Featured image for “HearUSA + AARP = BFF: Unraveling of HearUSA Part 15”

HearUSA + AARP = BFF: Unraveling of HearUSA Part 15

Hearing Health & Technology Matters

On August 11, 2009, the ink finally dried on an exclusive licensing agreement between HearUSA and AARP{{1}}[[1]]The agreement was first signed on 8/8/08 but it took a year to iron out the details through several amendments. Technically, the agreement was with AARP Services Inc., the vendor that handles the for-profit side of AARP[[1]] giving them a reported 9% boost in

Vulnerability and Becoming Better: Thank you Steve Jobs

Hearing Health & Technology Matters

This past week has been a struggle – in my office, at home, and in the news. Along with all of these events I learned that United HealthCare and Best Buy are going direct to consumers and my favorite great innovator, Steve Jobs passed away. There is so much information from the first events that they will consume a few

Video of deaf woman goes viral: Is that good or too good to be true?

Hearing Health & Technology Matters

By David H. Kirkwood By now, many of you must know about Sarah Churman. She is the 29-year-old Texas woman who virtually overnight has become the most famous hearing healthcare patient in the world. But in case you’re not one of the 5.3 million plus people who have viewed her YouTube video and if you haven’t come across any of

Featured image for “The Giant Stirs: Unraveling HearUSA Part 14”

The Giant Stirs: Unraveling HearUSA Part 14

Hearing Health & Technology Matters

As the end of 2008 approached, HearUSA, Inc., needed to sell assets to make its payables because–according to insiders–“everybody” (i.e., suppliers) was sending letters threatening Chapter 11 proceedings against HearUSA. The stock tanked after October of that year, as the chart shows. Trade payables to Siemens alone amounted to about $10 million. Predictably, HearUSA came up with a bold

Keeping Up With the Schedule

Hearing Health & Technology Matters

I wrote previously about combining the best of the retail and medical scheduling models to streamline our practices, yet still accommodate emergency appointments. To help solve this problem, our appointment times tend to be longer than other practices and we know those specific patients who need more time. With a simple email or phone call ahead, we are usually able