Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

Deaf: A four-letter word that’s lost its sting

Hearing Health & Technology Matters

By Helen Cotton Leiser My oldest daughter, Ashlin, was identified with profound hearing loss when she was 18 months old. The news swept us off our feet. It was completely unexpected. No one in our family has a hearing loss, nor did anyone we knew. Until I became involved with Hands & Voices, I carefully used the term “hearing loss”

Privacy and Social Media in HealthCare

Hearing Health & Technology Matters

In Private Practice, marketing and name brand is a very large piece of the puzzle. We want to brand our offices, not necessarily the product. The problem is the product is where much of the advertising money is. With our budgets we try to get the most bang for the buck, 10 years ago the yellow page ads were a

Promoting better hearing: It’s a matter of faith!

Hearing Health & Technology Matters

By Gyl A. Kasewurm Several of the sessions I attended at the recent AudiologyNOW! in Chicago highlighted the fact that audiologists could do a better job of convincing patients to take our advice. The concept of “selling” hearing technology to our patients isn’t always a comfortable one. That’s not surprising since we aren’t typically taught how to do that in

Featured image for “Regulation of Hearing Aids, part 4”

Regulation of Hearing Aids, part 4

Hearing Health & Technology Matters

The evolution of the hearing aid industry sketched out in parts 1-3 of this post series is that of a consumer product. From hand to horn to telephone-like device, the hearing aid was developed and thought of by manufacturers and consumers alike as an appliance that boosted sound. In that regard, hearing aids were a closer fit to the personal stereo niche

Educate Instead of “Marketing”

Hearing Health & Technology Matters

When I am chatting with my ad reps from the different local papers the same theme comes from each of them. How people are pulling back from their Marketing and Advertising budgets. The things that work take time and need a strong foundation, not a quick fix. Building your referral base of existing patients (or consumers where ever your preference

Regulation of Hearing Aids in the US, part 3

Hearing Health & Technology Matters

The US Hearing Aid Industry Comes Under Scrutiny and Regulation by the FTC1 The industry’s expanding sales and capital were the result of technological innovation as well as intense marketing campaigns by the manufacturers. Celebrity marketing and fake testimonials were a big part of these campaigns. Luminaries ranging from Bob Hope to Bernard Baruch were used to endorse the products.

Featured image for “Regulation of Hearing Aids in the US, part 2”

Regulation of Hearing Aids in the US, part 2

Hearing Health & Technology Matters

Electronic Hearing Aids At the turn of the 19th century, hearing aids underwent a technological revolution by emulating telephone technology. The first electronic hearing aids used carbon microphones that modulated electrical current in response to sound pressure variations. Hearing Aids Become a Business Batteries and electronic components created a market for wearable amplification among people with hearing loss. Hearing aid

Going Beyond Your Office

Hearing Health & Technology Matters

When we think of Networking what comes to mind? Anything that you do in and outside of your office is networking and your are your best advertising. Except when I let my husband drive my car, that is when I hide. Yes, there are the traditional Networking groups such as the Chamber of Commerce and trade organizations. These are great

Regulation of Hearing Aids in the United States, part 1

Hearing Health & Technology Matters

Hearing aids are categorized as Class 1 or Class 2 medical devices by the Food and Drug Administration. The large majority of hearing aids are in the Class 1 category, which means they are exempted from the premarket notification and FDA clearance requirement. Hearing aid manufacturers are required to register their establishments and bring their products into compliance with a

Referring Out: One of the Pit Falls

Hearing Health & Technology Matters

When you are in Private Practice, most of the time you are not associated with an ENT, although I do know of a couple of independent practitioners who do have this particular set up and have a good relationship with the physicians. I do not have the numbers in front of me, but I would venture to say most of