Featured image for “Cutting Through the Noise: Startup’s Vetting Lab Highlights Best and Worst OTC Hearing Aids”
Apr. 18, 2024

Cutting Through the Noise: Startup’s Vetting Lab Highlights Best and Worst OTC Hearing Aids

HHTM
CHICAGO, ILLINOIS — The Amazon listing for the Audien Atom 2, a new over-the-counter (OTC) hearing aid recommended by Forbes Health as “Very Good” reads: “It’s time to say goodbye to distracting background noise … Thanks to the A2 Pro Chip, you can tune into precisely what you want to hear while filtering out unwanted noise.” But after testing 65
Featured image for “Starkey Serves as Gold Sponsor of AAA 2024+HearTECH Expo”
Apr. 17, 2024

Starkey Serves as Gold Sponsor of AAA 2024+HearTECH Expo

HHTM
EDEN PRAIRIE, MINNESOTA – Starkey is supporting the American Academy of Audiology by serving as a gold sponsor of the AAA 2024+HearTECH Expo, taking place April 17 – 20, 2024, in Atlanta, Georgia. Attendees will have the opportunity to experience Starkey’s Genesis AI and Signature Series technology at Booth #2 in the HearTECH Hub, as well as learn in-person from Starkey
Featured image for “Leveraging the Consumer Journey to Address Stigma”
Apr. 17, 2024

Leveraging the Consumer Journey to Address Stigma

HHTM
by Nancy M. Williams, President of Auditory Insight The fear of being stigmatized by society for being different, by making their hearing loss visible by wearing hearing aids, prevents at least a quarter of people diagnosed with hearing loss from obtaining hearing aids. How can hearing aid companies address this intractable barrier to care? Insights from the consumer journey can
Featured image for “Soundwave Hearing Unveils Sontro AI-S, Self-Fitting OTC Hearing Aids with Streaming Capabilities”
Apr. 16, 2024

Soundwave Hearing Unveils Sontro AI-S, Self-Fitting OTC Hearing Aids with Streaming Capabilities

HHTM
OAK BROOK, ILLINOIS — Soundwave Hearing has introduced the Sontro Self-Fitting OTC Hearing Aids, Model AI-S, Streaming, which offer streaming capabilities for phone calls, podcasts, and other audio content. These hearing aids aim to provide enhanced personalization, convenience, and accessibility to technology while addressing mild to moderate hearing loss. Featuring advanced AI technology, they include self-fitting capabilities, adaptive directionality, automatic
Featured image for “WS Audiology Announces Jan Makela to Succeed Eric Bernard as WS Audiology President and CEO”
Apr. 16, 2024

WS Audiology Announces Jan Makela to Succeed Eric Bernard as WS Audiology President and CEO

HHTM
LYNGE, DENMARK – WS Audiology (WSA) announced today that Jan Makela has been appointed as its President and CEO, succeeding Eric Bernard, with effect from July 15, 2024.  “The CEO succession at WSA has been well planned and agreed between Eric and the owners, the Tøpholm and Westermann families and EQT. The owners and the board express their deep gratitude
Featured image for “Safewave’s Wearable Tech Aims to Bridge the Gap for Deaf and Hard-of-Hearing Communities”
Apr. 16, 2024

Safewave’s Wearable Tech Aims to Bridge the Gap for Deaf and Hard-of-Hearing Communities

HHTM
Dave Kemp interviews Trevon Bruch, the founder of Safewave, a startup creating a Bluetooth-enabled wristband connecting to smart home and security devices, enabling discreet vibration alerts over auditory notifications. Trevon shares Safewave’s origin story driven by a mission to offer accessible tech solutions, especially for the Deaf and hard-of-hearing, detailing the extensive R&D, partnerships, and community input influencing Safewave’s evolution
Featured image for “HearUSA and American Academy of Audiology Announce Launch of Joint Scholarship at AAA 2024+HearTECH Expo”
Apr. 16, 2024

HearUSA and American Academy of Audiology Announce Launch of Joint Scholarship at AAA 2024+HearTECH Expo

HHTM
ATLANTA, GEORGIA — In an effort to boost the accessibility of hearing care services across the United States, hearing care retailer HearUSA has announced a new scholarship program in partnership with the American Academy of Audiology. The Jill Botkin Hearing Healthcare Accessibility Scholarship will provide financial support to aspiring audiologists who are dedicated to expanding access to hearing care, particularly
Featured image for “Hearing Loss Association of America Kicks Off Nationwide Walk4Hearing Events”
Apr. 15, 2024

Hearing Loss Association of America Kicks Off Nationwide Walk4Hearing Events

HHTM
ROCKVILLE, MARYLAND — The Hearing Loss Association of America (HLAA) begins its 2024 Walk4Hearing season with community support events in 21 U.S. cities from May through November. Hearing loss affects one in seven Americans, and worldwide one billion young people are now at risk from noise exposure, according to the World Health Organization (WHO). The HLAA Walk4Hearing events raise awareness
Featured image for “Let the Conversation Begin: New Hearing Aids Finally Shatter a Long-Held Stigma and Empower Better Hearing Health”
Apr. 15, 2024

Let the Conversation Begin: New Hearing Aids Finally Shatter a Long-Held Stigma and Empower Better Hearing Health

HHTM
by Brian Taylor, AuD, Signia In her 2023 book Breaking the Age Code, Yale professor Becca Levy, PhD, argues that many health issues we normally consider part of aging, such as memory loss and hearing decline, are actually influenced by age stigma. For example, one prevailing stigma tied to hearing decline implies that wearing hearing aids signifies old age –
Featured image for “HearUSA Announces Plan to Open Six New Hearing Centers of the Future in Texas”
Apr. 11, 2024

HearUSA Announces Plan to Open Six New Hearing Centers of the Future in Texas

HHTM
PALM BEACH GARDENS, FLORIDA — Hearing care retailer HearUSA today announced plans to open six new state-of-the-art Hearing Centers of the Future in Texas as part of an accelerating drive to expand statewide access to the latest prescription and over-the-counter (OTC) hearing aids, as well as the information and resources that can help Texans shatter the stigma long associated with