In June 2019, Costco released the latest version of the company’s Kirkland Signature branded hearing aids in stores across the United States. The new Kirkland Signature 9.0 (KS 9) is, for the first time, being produced by Sonova, the parent company of the popular Phonak hearing aid brand.
The new Kirkland aids are a unique product made specifically for Costco that are “powered by Sonova technology”. The new KS 9 devices are said to be built on the Made for All (MFA) chipset platform, allowing for universal direct connectivity to Bluetooth devices.
Costco’s Kirkland Signature label has always been the value brand for many products found at Costco, both inside and outside the hearing aid department. Over the past several years, however, the prominence of the Kirkland brand in its hearing centers has grown significantly–making it the most dispensed brand at the hearing centers today. This is particularly significant, considering Costco is estimated to hold more than 11% market share of all hearing aids sold in the US, with continued growth rates of its hearing aid centers frequently exceeding 20% year-over-year.
In keeping with previous trends, the new KS 9’s have dropped price even further by $100/pair:
- KS 4.0: $1,999/pair (manufactured by Rexton)
- KS 5.0: $1,899/pair (manufactured by GN ReSound)
- KS 6.0: $1,799/pair (manufactured by GN ReSound)
- KS 7.0: $1,699/pair (manufactured by Rexton)
- KS 8.0: $1,599/pair (manufactured by Rexton)
- KS 9.0: $1,499/pair (manufactured by Sonova)
What’s Different About the Kirkland Signature 9 Hearing Aids?
Because they are produced by well known hearing aid brands, there is always a lot of consumer confusion when it comes to the private labeled Costco Kirkland Signature hearing aids. Such questions include:
- Does it have similar features to the manufacturer’s name brand counterpart (like the popular Phonak Marvel)?
- What types of features are left out of the Signature brand?
- Are the new hearing aid rechargeable or does it require batteries?
For an in depth look at what makes the of the Costco Kirkland Signature 9.0 hearing aid from Sonova different, check out the latest review video provided to HHTM by Dr. Cliff Olson:
Clifford Olson is a Doctor of Audiology and Founder of Applied Hearing Solutions in Anthem, Arizona. He served as a Marine Corps Scout Sniper during his time in the military which introduced him to the profession of Audiology. He also posts informational videos on his YouTube Channel – DrCliffAuD – to educate consumers on hearing healthcare.
June 2020 UPDATE: Costco Hearing Aid Center Reduced Hours and Closures Due to COVID-19
At this time, due to the COVID-19 pandemic, many Costco locations have placed limits on hours and services. This has impacted the hearing centers across the US since at least March 2020.
To help limit personal contact and create more space for social distancing, Costco has reduced service in some departments. At some locations, there will be limited or no service at the Hearing Aid department, Costco Optical, the floral department and the jewelry department. Limitations vary by location. Costco members may continue to shop for some of these items at Costco.com.
Regulations in some states, territories or cities have limited purchases to only essential items. Items deemed non-essential may be purchased at Costco.com. Adhering to these regulations requires that Costco not sell normally available items or categories at its locations. This could affect warehouses located in:
- Puerto Rico
–Costco website statement, June 20, 2020
It remains unclear when the centers may be open again in full capacity and whether this might occur on a state-by-state or national basis. Individuals seeking services, but unable to do so, should contact their local hearing center for further information and possible referral to another clinic if needed.