Have You Heard?

  (The following article is one of several adapted from information presented in seminars this writer attended at the Starkey Hearing Innovation Expo held in Las Vegas Jan. 4 through 7.)  Regular readers of this Blog are probably aware that I have not always been enthralled with some of the changes created by our modern technology.  I’m not talking about

(The following article is the first of several adapted from information presented in seminars this writer attended at the Starkey Hearing Innovation Expo held in Las Vegas Jan. 4 through 7.) Are you thinking about tomorrow or are you consumed with today?  In the musical “Annie” there is a wonderful song, “Tomorrow, tomorrow, you’re only a day away…”  When you

Yes…it really is!  What time is it that I’m talking about?  It’s the time when you no longer have to fill your client’s ear with “goop”, wait for it to harden, gently remove it from the ear and hope that your perfect impression makes it to the lab unscathed. Impressions have been with us since the beginning of hearing instruments. 

Here we are!  Just yesterday you opened a new appointment book for the year and now it is time to put it away and start a new one for 2012.  The older I get, the more quickly this seems to happen. But…before you do that, don’t forget to transfer all of the things you did not accomplish from this year’s

The pressures of business can sometimes make us forget or ignore some of the rules. Some are unique to our professions while others apply to all businesses.  Here are few and the way I understand each to apply. “NEW” What is a new product. It is generally accepted that a new product is something that has been on the market

Anyone who has been in the hearing aid field for more than a year has run across some situations or had some experiences that remain with you forever; some good, some not so, and others funny, or simply unusual.  As we approach the end of the year we often feel compelled to look back and remember them, and relearn their

Six weeks ago I wrote a post about advertising trends and my hope that everyone was about to have a good Fall Sales Season.  This past week my wife and I traveled to Tucson, end of year medical appointments, visiting old neighbors, etc. Gas was 50 cents lower there than in Las Vegas.  On Sunday morning I bought a copy

Throughout my life I’ve had the opportunity of visiting a large number of professional offices, both Audiologist and Dispenser, as well as scores of government offices.  My primary reason for being in each location was either to visit my peers or conduct my assignments for Army Counter-Intelligence (no jokes please). At first I paid very little attention to the way

How many people reading this article have ever made a house call?  Don’t be shy…go ahead and raise your hand! In years gone by, all sorts of professionals made house calls.  I can remember our family doctor coming to the house when I was sick (Yes – I am that old) and my father and his accountant sitting at our

The big news in retail Hearing Health the last few months has been the entrance of United Health with a “Direct to Consumer” marketing/sales strategy.  This has the potential to cause significant problems for standard dispensing model offices, however; let’s not all run for lifeboats just yet. It will be at least a year before we are able to make