Sep. 07, 2023
The aptly named MDIdeaFactory Inc has come up with an uncomfortable new application for in-ear devices, melding autonomic response with classic Skinnerian psychology to shape wearers’ behaviors. Negative reinforcement isn’t a new idea but adopting ear calorics for that purpose may explain the MDIdea part of the company’s name. Their patent #11707380, Ear apparatus and methods of use, describes a