Enhancing Patient Engagement in Audiology: A Video Communication Strategy to Boost Hearing Aid Adoption and Cut No-Shows

suno video patient
March 7, 2024

In the evolving landscape of healthcare, patient engagement has emerged as a pivotal element in delivering effective care, especially within specialized fields like audiology. 

Audiologists face unique challenges, such as dealing with high no-show rates for first-time patients and the critical task of encouraging hearing aid adoption among those who need them. Additionally, many patients, when referred to audiologists for the first time, hold misconceptions about hearing aids and underestimate the potential impact of audiology services on their overall quality of life.

Addressing these challenges requires innovative communication strategies, and this is where video communications can make a profound difference.

The Proven Effectiveness of Video in Patient Communications

Visual content, particularly video, has a remarkable ability to convey messages more effectively than text or voice communication alone. A study by Insivia shows that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Moreover, a HubSpot study highlights that 72% of customers would rather learn about a product or service through video. 

These insights highlight the potential of video to clarify the process of audiology appointments and the benefits of hearing aids, addressing common patient misconceptions and anxieties.

Leveraging Video to Enhance Patient Understanding and Engagement

Incorporating video into patient communications is not just about reducing no-shows or driving hearing aid adoption; it’s about building a bridge of trust and understanding between patients and healthcare providers. 

Videos can showcase the clinic’s environment, introduce the staff, and explain procedures in a friendly and accessible manner. This not only prepares patients for their visit but also aligns with modern expectations for digital and interactive communication.

Suno Software: Streamlining Communication in Audiology

Suno Software is at the forefront of this innovative approach. With features like two-way texting, automated reminders, and now the ability to include customized video links in appointment messages, Suno is helping revolutionize how audiology clinics communicate with their patients. 

This feature is intuitively designed for clinics to easily record and host videos using platforms like Loom, YouTube, and Vimeo. Clinics can then share the links to these informative videos with patients through Suno, boosting engagement, lowering no-show rates, and ultimately enhancing patient outcomes.

Interested readers can learn more on the company’s website: www.suno.tech.


About Suno 

Suno is a healthcare technology company focused on developing innovative solutions for audiology practices. Their AI-powered practice management software streamlines operations, allowing healthcare providers to deliver better patient care, increase efficiency, and improve their bottom line. Suno is committed to supporting healthcare providers in their mission to improve the health and wellbeing of their patients.


Source: Suno

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