Sep. 14, 2021
by Amyn Amlani, PhD In 1962, E.M. Rogers developed a theory on how, why, and at what rate new ideas and technology spread. Specifically, this theory, Diffusion of Innovations (DOI), explained how an idea or product gains momentum and diffuses (i.e., spreads) through a specific population or social system. The principle behind diffusion is that categories of people will progressively