IntriCon Repositions UK Hearing Aid Sales with New Distribution Agreement; Sells Accessory Business Assets of UK Subsidiary

July 3, 2019

ARDEN HILLS, MINNESOTA — IntriCon Corporation, a designer, developer, manufacturer and distributor of miniature and micro-miniature body-worn devices, announced this week that it has entered into a distribution agreement with Puretone Ltd., a Rochester, UK-based hearing health company with operations in more than 75 countries.

Under the terms of the agreement, Puretone will distribute IntriCon branded hearing aids into the National Health Service system on the company’s behalf.


Accessory Business Assets Sold to Warner Tech


Additionally, IntriCon completed the sale of its PC Werth accessory business assets to Warner Tech-care UK LTD, a subsidiary of US based Warner Tech-care LLC. Warner will continue to sell the accessories and services under the PC Werth brand names in the region. 

In connection with the distribution agreement and sale of assets, IntriCon ceased all production and direct sales activities at its UK Limited subsidiary, effective June 28, 2019. The closure is expected to provide the Company with a cost reduction of approximately $1 million annually. 

“We are delighted to partner with Puretone. They are a well-respected, global hearing health provider that has a proven track record for reaching the UK’s substantial customer base. Importantly, this shift from direct sales to a distribution model in the UK not only provides us with a reduced cost structure but enables us to better focus our resources on our value-based hearing healthcare opportunities, most notably the large emerging OTC hearing aid market in the US.”

–Mark Gorder, IntriCon President and CEO


Source: IntriCon

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