California Attorney General Issues Consumer Alert on Hearing Aids Sold Online or Over-the-Counter

August 4, 2021

Rob Bonta

OAKLAND, CALIFORNIA – California Attorney General Rob Bonta issued a consumer alert today, warning Californians to exercise caution when purchasing direct-to-consumer hearing products, such as hearing aids, over-the-counter or online.

According to a news release, “…the growing popularity, availability, and confusion about these products, the Attorney General urges the public to educate themselves about their options, and consider whether a hearing aid sold online or over-the-counter, rather than prescribed by a doctor, will address their needs.”

“Healthcare costs can add up, which is why many of us seek out more affordable options that make sense for our families. While hearing aids sold online or over-the-counter may appear to be more cost-effective than traditional hearing aids, they may not properly address your particular hearing loss needs or may be outright scams. As you explore your options, know your rights, beware of false claims, and exercise caution if you choose to purchase from an unlicensed seller.”

–California Attorney General, Rob Bonta

As federal administrators draft proposed regulations for over-the-counter hearing aids, California law requires all hearing aid sellers, including online and over-the-counter sellers, to be licensed with the Department of Consumer Affairs’ Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board.


OTC and D2C Hearing Aids


The California AG’s office suggests that consumers consider the following before purchasing an over-the-counter hearing aid from an online or over-the-counter seller:

  • Get checked by a licensed hearing professional. Hearing loss may be caused by a variety of factors – from simple ear wax build up to more serious complications. While online or app-based hearing tests may be convenient, they may fail to detect individualized or serious hearing loss issues. If you need a hearing aid, a licensed hearing professional, who is authorized to test your hearing, can prescribe one that is individualized to your needs or refer you to someone who can, including a licensed seller of over-the-counter devices. You should be aware that some over-the-counter devices are limited in their ability to fine-tune adjustments to your specific needs.
  • Beware of misleading claims. Over-the-counter hearing aids are meant to treat mild to moderate hearing loss and may not be able to treat severe hearing loss. Hearing aids advertised as “FDA registered” are not necessarily “FDA approved.” “FDA registered” merely means the company has registered with the U.S. Food and Drug Administration (FDA) and does not mean that the FDA has reviewed or approved a specific product. The FDA recently issued cease and desist notices to companies advertising their products as “FDA registered.”
  • Know your rights: If you are unhappy with your hearing aids, California law (Civil Code section 1793.02) allows you to return them within 45 days of receipt for a full refund or exchange without any additional fees. The seller must provide you with a written statement with this information and the date of expiration for the return period. If a seller offers a longer return period, they must honor it.


Consumer Resources


Audiologists and hearing aid dispensers in California are licensed by the Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board. For more resources regarding hearing loss, to look up a license, or to file a complaint against a hearing aid dispenser, visit

California residents that purchased an over-the-counter hearing aid from a business that misrepresented its claims, can file a complaint at ‪

Today’s consumer alert was issued by the Healthcare Rights and Access (HRA) Section of the California Department of Justice. HRA works proactively to increase and protect the affordability, accessibility, and quality of healthcare in California. HRA’s attorneys monitor and contribute to various areas of the Attorney General’s healthcare work, including consumer rights; anticompetitive consolidation in the healthcare market; anticompetitive drug pricing; nonprofit healthcare transactions; privacy issues; civil rights, such as reproductive rights and LGBTQ healthcare-related rights; and public health work on tobacco, e-cigarettes, and other products.


Source: California AG Office

  1. This increase in focus on over the counter hearing aids, and hearing aids in general, is good for the user! Over the counter aids are bad for the damaged hearing mechanisms that account for 80% of the hearing loss. To give better perspective, 100% of all hearing losses account for 100% cognitive decline which is misunderstood as age related hearing loss! Unfortunately, only one manufacturer presently presents a product that can streamline the drop off in hearing to help control cognitive issues. There is another set of biologic degradation due to reduced oxygen, protein manufacturing variations, and blood velocity changes that create hearing changes indirectly and have been the excuse for hearing loss for many years. Progressive hearing loss is mainly due to lack of patient education in the control of environmental sound pressure changes, and not the hearing aid in itself, and audiologists are not adequately educated in the consequences of changing sound patterns, on brain functions. No values have been stipulated on the control of action potentials on the nerve damaging effects! But now we can make a conscious attempt to may stricter parameters to define hearing loss, and address it more accurately!

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