Amplifon Unveils Comprehensive Sustainability Plan Aligned with Business Strategy

March 26, 2024

MILAN, ITALY – Amplifon S.p.A. has announced the launch of its new Sustainability Plan, “Listening Ahead.” This comprehensive plan outlines 20 new targets across four key areas—Product & Service Stewardship, People Empowerment, Community Impact, and Ethical Behavior—spanning from 2026 to 2030.

The targets encompass a range of initiatives aimed at promoting accessible hearing care, enhancing customer experiences through innovation, and supporting students and professionals entering the hearing care industry. Additionally, the plan prioritizes talent development, fosters a healthy and inclusive work environment, and promotes awareness of hearing health among young people through socially impactful projects. Notably, sustainability criteria will be integrated into supply chain management practices to address climate change and promote circularity.

This marks Amplifon’s second Sustainability Plan following the initial announcement in 2021, which set targets through 2023. Since 2016, Amplifon has embraced a sustainability journey rooted in stakeholder engagement, from customers and employees to local communities and future generations. This commitment underscores the company’s dedication to responsible business practices across its operations.

“Sustainability is an integral part of our daily life at Amplifon, a company which each year serves approximately 1 million people in 26 countries worldwide, helping them to improve their quality of life. This explains why our new Plan, given the global ESG mega trends and the needs of our stakeholders, includes increasingly more ambitious targets, fully integrated in our business strategy. With this Plan, we want to ensure that our future growth is supported by an increasingly strong commitment to a responsible and sustainable business”.

–Enrico Vita, CEO

 Product & Service Stewardship

  • Offer free complete hearing tests, generating a total saving of more than €600 million for prospects and customers in the period 2024-2026.
  • Implement the New Store Protocol in at least one-third of the countries where Amplifon operates by 2026.
  • Invest in future audiologists and hearing care professionals by offering adult professional programs and licensing support involving at least 800 people globally in 2024-2026.
  • Define and launch a new Amplifon-branded product reusable packaging with revised materials by 2025.

People Empowerment

  • Provide at least 3 days on average of training per year per capita for back-office employees (including at least 2 hours on average of training on sustainability-related topics) and field force employees up to 2026.
  • Ensure that at least 40% of the back-office population is assessed as talents & high performers every year up to 2026 and that at least 30% of the field force is assessed as talents & high performers by 2026 in the countries where the new assessment system for the field force is implemented.
  • Obtain the Top Employer Global Certification by 2026.
  • Maintain above 50% female gender representation in the global back-office population every year up to 2028 and increase it in the global leadership population to at least 35% by 2028.
  • Launch a new Global DEIB (Diversity, Equity, Inclusion, Belonging) Action Plan by 2024, including bias-free workshops for the DEIB committee & core team and all global leaders by 2024.

Community Impact

  • Extend the “Listen Responsibly” program to involve a total of at least 10 million people under 35 globally by 2028 through digital communication campaigns and events.
  • Reach at least 50,000 total noise measurements via the noise tracker of the “Listen Responsibly” app by 2026.
  • Reach at least 5,000 employees’ participation in Foundations’ volunteering and Social Ambassadorship initiatives in the period 2024-2026.
  • Contribute to the development of Amplifon Foundation’s activities also to expand its activities in other countries outside Italy, with at least €5 million donated in the three years 2024-2026.

Ethical Behavior

  • Achieve Supplier Code of Conduct acceptance and assess ESG practices of 100% of its direct suppliers and at least 50% of key indirect suppliers by 2026.
  • Reach 100% of green electricity supply for HQs and direct stores by 2030.
  • Reach more than 60% hybrid or fully electric global car fleet by 2030.
  • Set and submit near-term decarbonization Science-based Targets by 2025.
  • Increase the penetration and use of rechargeable hearing aids, avoiding the use of more than 320 million batteries per year by 2028.
  • Install in at least 50% of direct stores end-of-life battery collectors for a new centralized collection and recycling process by 2028.

The new Sustainability Plan is included in Amplifon’s Non-Financial Statement 2023 which as of this year, is part of the Annual Report 2023, as evidence of the further inclusion of ESG topics in the Company’s business strategy.


About Amplifon

Amplifon, global leader in the hearing care retail market, empowers people to rediscover all the emotions of sound. Amplifon’s more than 19,400 people worldwide strive every day to understand the unique needs of every customer, delivering exclusive, innovative, and highly personalized products and services to ensure everyone the very best solution and an outstanding experience. The Group, with annual revenues of more than 2 billion euros, operates through a network of more than 9,300 points of sale in 25 countries and 5 continents. 



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