MILAN, ITALY — On the occasion of World Hearing Day 2024, Amplifon, a global leader in hearing care solutions, has spearheaded a series of awareness initiatives worldwide, with a particular focus on engaging young people. These efforts aim to address key issues such as hearing loss prevention, combating noise pollution, and dismantling the stigma associated with hearing impairment.
Aligned with the theme designated by the World Health Organization (WHO) for this year, which centers on overcoming the challenges of hearing loss stigma and change mindsets, Amplifon’s endeavors underscore the critical importance of fostering a culture of responsible listening from a young age.
According to WHO data, over 1.5 billion individuals globally are currently grappling with hearing loss, a figure projected to escalate to 2.5 billion by 2050. Alarmingly, more than 1 billion young people under 35 face the risk of premature hearing impairment due to prolonged exposure to excessive noise.
Listen Responsibly App
As part of its multifaceted approach, Amplifon is introducing the Listen Responsibly app in Australia, Belgium, and the Netherlands. This app, an integral component of the company’s overarching initiative to promote responsible listening and healthy auditory habits across all age groups, is already operational in Italy, Spain, France, and Germany.
It empowers users to gauge noise levels in diverse urban settings, fostering awareness among youth about the detrimental effects of noise pollution and facilitating the creation of an acoustic ecology map.
In Italy, Amplifon is launching a digital campaign on Spotify to underscore the significance of hearing loss prevention and bolster awareness regarding the pivotal role of hearing care professionals. Concurrently, in collaboration with Udito Italia onlus, the company is championing the Italian edition of the Hearing Marathon, scheduled at Rome’s Palazzo Montecitorio, under the auspices of the Ministry of Health.
In a novel initiative, Amplifon has partnered with Milan’s La Scala Theatre to underscore the connection between music and responsible listening practices. Additionally, the company, in conjunction with creative agency FCB Partners, has crafted a global campaign across social channels leveraging artificial intelligence technology to promote hearing preservation. Titled “Our life is like an orchestra. Every sound makes it more complete,” this campaign underscores the richness sound brings to life.
Furthermore, Amplifon is reaffirming its commitment to accessibility by offering complimentary hearing tests at its specialized centers worldwide. To underscore the importance of hearing care access, the company will extend hearing screenings to its employees at its Milan, Hamburg, and Minneapolis offices, further emphasizing the imperative of prioritizing auditory health.
About Amplifon
Amplifon, global leader in the hearing care retail market, empowers people to rediscover all the emotions of sound. Amplifon’s more than 19,400 people worldwide strive every day to understand the unique needs of every customer, delivering exclusive, innovative, and highly personalized products and services to ensure everyone the very best solution and an outstanding experience. The Group, with annual revenues of more than 2 billion euros, operates through a network of more than 9,300 points of sale in 25 countries and 5 continents.
Source: Amplifon
