MILAN, ITALY – Amplifon has announced a groundbreaking partnership with La Scala Theatre in Milan, one of the world’s most prestigious theatres. As part of this collaboration, Amplifon will support the “Invitation to La Scala” initiative for the current season, a programme of mid-week concerts and ballets aimed at making La Scala Theatre productions more accessible to young and seniors. Over 20,000 people participate in the programme each season.
“On the occasion of our 75th year of activity, for the first time, we are launching a collaboration with La Scala Theatre for a project that brings children and seniors closer to classical music, strengthening the link between Amplifon, music, and responsible listening. We are particularly proud of this partnership, which unites an Italian company like Amplifon, founded in Milan and now present in 26 countries on 5 continents, with one of the world’s most famous cultural institutions in Milan and Italy”
–Susan Carol Holland, Chair of Amplifon
The partnership with La Scala Theatre is part of Amplifon’s “Listen Responsibly” communication project, which aims to raise public awareness, particularly among young people, of the importance of responsible listening and hearing prevention at all ages. The “Invitation to La Scala” programme includes four concerts and six ballet performances scheduled until the end of November. Additionally, at La Scala Theatre, the Amplifon Foundation presented its “Kindness Manifesto”, an initiative conceived and promoted by the Amplifon Group’s corporate foundation to promote the social inclusion of the most vulnerable people.
The project aims to stimulate collective reflection on the importance of encouraging kindness as an action and a habit to be cultivated and trained in everyday life.
About Amplifon
Amplifon, global leader in the hearing care retail market, empowers people to rediscover all the emotions of sound. Amplifon’s more than 19,400 people worldwide strive every day to understand the unique needs of every customer, delivering exclusive, innovative, and highly personalized products and services to ensure everyone the very best solution and an outstanding experience. The Group, with annual revenues of more than 2 billion euros, operates through a network of more than 9,300 points of sale in 25 countries and 5 continents.
Source: Amplifon
