Hearing News Watch

STRUER, DENMARK — Sound Hub Denmark will host SOUND Pitch & Buzz #7 on Thursday, June 11, bringing together entrepreneurs, investors, and industry leaders to showcase the latest innovations emerging from the world’s only dedicated SoundTech Accelerator. The annual event marks the culmination of the accelerator’s six-month program, with eight international startups presenting technologies spanning hearing accessibility, healthcare, artificial intelligence,

WS Audiology (WSA) has acquired IntoEars & Oogvoororen, a hearing care provider with 28 locations across the Netherlands and Belgium, further expanding the company’s direct retail presence in Europe. The transaction was completed through WSA Retail, the company’s retail division. WSA is one of the world’s largest hearing healthcare companies and the parent company of hearing technology brands including Signia,

WASHINGTON, D.C. — A bipartisan House bill has been introduced that would direct the Department of Veterans Affairs (VA) to evaluate the use of over-the-counter hearing aids for eligible veterans with mild-to-moderate hearing loss. The Veterans Hearing Aid Improvement Act was introduced by Reps. Kevin Mullin (D-CA) and Keith Self (R-TX). The measure is a companion to Senate legislation introduced

The British Irish Hearing Instrument Manufacturers Association (BIHIMA) has released its Q1 2026 hearing instrument market data, showing growth across several key segments of the UK and Irish hearing care markets, including continued momentum in rechargeable hearing technology adoption. According to the latest figures, UK private hearing instrument sales reached 145,575 units during the first quarter of 2026, representing a

EUGENE, OREGON — The Center for Hearing Access, a national advocacy and education initiative of The John G. Shedd Institute in Eugene, Oregon, announced that Dr. Juliëtte Sterkens has joined the organization as Hearing Access Advocate, effective June 1, 2026. Dr. Sterkens, a Dutch-born audiologist with more than 45 years of experience in audiology and hearing rehabilitation, has transitioned to

The British Irish Hearing Instrument Manufacturers Association (BIHIMA) has launched its 2026 Audiologist Survey, inviting hearing care professionals across the UK and Ireland to share their experiences and perspectives on a profession that continues to evolve amid growing demand for services, workforce challenges, and ongoing technological change. Building on findings from the organization’s 2024/2025 Audiologist Survey Report, this year’s survey

ST. LOUIS, MO — The Travelers Protective Association (TPA) will host its Annual National Convention June 7–11, 2026, in Louisville, Kentucky, where members will gather not only for business meetings and educational sessions, but also to raise funds for the organization’s longstanding hearing health philanthropy efforts. A central focus of the event is the TPA Hearing Trust, which provides financial

Difficulty understanding speech in noisy environments may be more than a frustrating consequence of aging. New research suggests it could serve as an early indicator of brain changes associated with cognitive vulnerability, even before measurable cognitive decline becomes apparent. In a longitudinal study published in JAMA Otolaryngology–Head & Neck Surgery, researchers found that older adults with poorer speech-in-noise performance experienced

NationsBenefits announced this week that it has been selected by Sam’s Club to manage hearing centers across Sam’s Club locations nationwide, introducing a new hearing care model focused on integrated clinical care, tele-audiology support, and health plan connectivity. The collaboration brings NationsHearing technology and hearing care services directly into Sam’s Club Hearing Centers, offering members access to prescription and over-the-counter

SEOUL, SOUTH KOREA — GN is using the 2026 World Congress of Audiology (WCA) in Seoul to spotlight the role of accessibility and inclusive audio experiences in hearing healthcare, while also releasing new survey data examining social perceptions surrounding hearing loss. As part of the event, GN partnered with Ampetronic to host “Seoul Session: A Live Auracast™ Event,” described as South