Oticon’s Latest Technology on Display at AAA 2024 + HearTech Expo

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April 11, 2024

SOMERSET, NEW JERSEY – More than 2,000 hearing care professionals are anticipated to gather at the AAA 2024 + HearTech Expo, scheduled from April 17-20 in Atlanta, Georgia, with a focus on professional development and knowledge exchange.

Oticon, Inc. will contribute to these objectives by offering insights into their latest technology, Oticon Intent™, designed to enhance the quality of life for individuals with hearing loss. Additionally, Oticon will provide information about their practice support and business services, aimed at assisting hearing care professionals in navigating the competitive hearing healthcare landscape.

As a longstanding Gold Sponsor of the HearTech Expo Hall, Oticon will augment face-to-face interactions at their exhibit (#719) with educational sessions, demonstrations, and panel discussions led by Oticon’s subject matter experts.

“At Oticon, we believe hearing care professionals are the most essential element in hearing healthcare, with the expertise to tailor the best possible solution for each patient. Through our support of AAA 2024 + HearTech Expo, we underscore Oticon’s commitment to strengthening that expertise with innovative products to improve outcomes, strategic partnerships to build practice success, and thought leadership to drive the future of hearing care.”

–Oticon President Gary Rosenblum

At the Oticon exhibit, conference attendees can explore Oticon’s latest innovation, Oticon Intent, the world’s first hearing aid with 4D user-intent sensors. This technology allows the hearing aid to adapt sound processing seamlessly, based on the user’s changing listening needs, thereby enhancing communication in various situations. Oticon Intent represents a significant advancement in BrainHearing™ technology, enabling patients to participate in life more fully.

The exhibit will also feature the Audible Contrast Threshold (ACT™) test, a novel audiology tool that revolutionizes hearing-in-noise assessment. This standardized test enables hearing care professionals to quantify an individual’s real-world ability to hear in noise quickly and accurately, leading to more targeted counseling and personalized care.

Throughout the conference, the Oticon team will be available at the exhibit to address inquiries regarding Oticon Intent and the broader portfolio of Oticon BrainHearing technology. Visitors can also learn about Oticon’s strategic partnerships and customized programs, which offer business, practice, and marketing support.

For audiologists working with Veterans and active-duty military personnel, the Oticon Government Services team will showcase the complete range of Oticon hearing solutions available through the Veterans Administration hearing instrument contract.

Audiology students are encouraged to visit the Oticon exhibit to explore ongoing student programs designed to help them stay informed about the latest developments in the profession and develop essential skills for their careers.

Oticon-Sponsored Educational Sessions

Wednesday, April 17

Patients with Functional Hearing Deficits and Normal Audiograms: Are Low Gain Hearing Aids an Option

4:30 PM – 5:00 PM, HS101 Halls A1-A2

Dave Gordey, PhD, Director, Pediatric Audiology & Research, CAAR, Oticon A/S; Gail Whitelaw, PhD, Ohio State University

Thursday, April 18

Oticon Government Services Solutions on VA Contract

1:50 PM – 2:20 PM, IU 119 Room 3

Rob Zimmer, Director, Commercial Excellence, Government Services, Oticon, Inc.

Hearing Aid Technology to Support Meaningful Participation in Teens

1:10 PM – 1:40 PM, IU 111 Room 3

Dave Gordey, PhD, Director, Pediatric Audiology & Research, CAAR, Oticon A/S

Future Forecast Panel—Audiology Under Siege: Industry and Audiologists Working Together to Safeguard and Promote the Profession, Now and In the Future

5:00 PM – 6:00 PM, Halls A1-A2

Gary Rosenblum, President, Oticon, Inc.

Friday, April 19

Marion Downs Lecture in Pediatric Audiology: The Journey to Universal Screening for Congenital Cytomegalovirus Infection… the EHDI Experience, and it’s “Déjà Vu All Over Again”

9:45 AM – 11:15 AM, A411-412

Presented by the American Academy of Audiology Foundation and the Williams Demant Foundation.

Mark R. Schleiss, MD, American Legion and Auxiliary Heart Research Foundation Professor

University of Minnesota Medical School; Angela Shoup, PhD, Executive Director, Professor of Speech, Language and Hearing, Callier Center for Communication Disorders, University of Texas at Dallas

Next Level BrainHearing Technology

12:55 PM – 1:25 PM, IU 211 Room 3

Amanda Lawrence, AuD, Education and Training Specialist, Oticon, Inc.

What Parents Want From Their Audiologist: Opportunities to Support Parent Health Literacy

4:15 PM – 5:15PM, A315-316

Dave Gordey, PhD, Director, Pediatric Audiology & Research, CAAR, Oticon A/S


To learn more about Oticon Intent, visit oticon.com/Intent. Discover the entire portfolio of Oticon hearing aids with BrainHearing technology at oticon.com/professionals.


Source: Oticon Inc

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