Eargo Launches Two New OTC Hearing Aids: Eargo SE and LINK by Eargo

January 31, 2024

SAN JOSE, CALIFORNIA – Eargo, Inc. has announced the launch of two new over-the-counter (OTC) hearing aids this quarter, including the Eargo SE (available today) and LINK by Eargo, which is scheduled for release in the first quarter of 2024. These additions to Eargo’s lineup aim to enhance the brand’s range of offerings by introducing a new earbud form factor and a completely-in-canal option that prioritize Eargo’s signature essentials.

For over a decade, Eargo has maintained a leading position in the industry, recognized for its award-winning discreet and user-friendly hearing devices supported by ongoing expert assistance.

The latest devices seek to address additional consumer needs, focusing on functionality, design, and overall experience.

Key highlights of each product include:

Eargo SE (MSRP$1,650):

This streamlined, self-fitting OTC device, available today, centers on Eargo’s signature essentials. It boasts a virtually invisible, rechargeable, open-fit, completely-in-canal form factor, and lifetime support.

eargo se hearing aids

With a new ear tip design, companion app, and pocketable charger, Eargo SE aims to offer a blend of quality and simplicity.

eargo se hearing aids

LINK by Eargo (MSRP$799):

Scheduled for release in the first quarter of 2024, this new form factor introduces an earbud-style OTC hearing aid while staying true to Eargo’s core values of discreet design and innovative technology.

eargo link hearing aids

Going beyond Eargo’s exclusive virtually invisible devices, LINK by Eargo provides users with reliable hearing loss support and additional capabilities as the first-ever low-profile earbud-style hearing device with Bluetooth 5.3 streaming.

eargo earbud link otc hearing aid

Eargo’s latest launch comes as more people seek hearing support, with an estimated 37.8 million American adults facing hearing challenges. Despite this, individuals typically wait 8.9 years to address hearing loss due to factors like cost and limited access to services. Since the FDA’s 2022 introduction of over-the-counter hearing aids, options have expanded, but many still fall short in providing effective solutions and support.

Bill Brownie, Chief Operating Officer and interim Chief Executive Officer of Eargo, emphasized the company’s commitment to creating better hearing wellness options, stating:

“These two new products double down on our decade-long commitment to create better hearing wellness options – pairing innovative devices with consistent, seamless support. While expanding OTC access and lowering costs for customers is a great first step for our industry, people also deserve the highest quality products and necessary support to incorporate these devices into their daily lives. Our expanded portfolio ensures a breadth of options, no matter the level of need.”

According to the company, Eargo’s complete portfolio of over-the-counter hearing aid devices, including LINK By Eargo, Eargo SE, and Eargo 7, will be available for purchase online at Eargo.com, through Personal Hearing Guides at +1 (855) 543-5960, and at select retail partner stores such as Best Buy, Target, Victra, and Amazon.

Individuals with hearing aid insurance benefits may be able to utilize their benefits toward the purchase of Eargo. Eargo accepts all major health plans, subject to verification of benefits, and is in-network with BCBS.


Source: Eargo

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