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GN Hearing Launches Artificial Intelligence Feature in Tandem with Apple’s Siri Assistant

BALLERUP, DENMARK — GN Hearing has announced the launch of its new artificial intelligence (AI) solution in tandem with Apple’s Siri virtual assistant. The announcement was made at this year’s Consumer Electronics Show (CES) 2019 in Las Vegas, the world’s largest and most influential technology event.
According to the announcement, the new offering is the result of ongoing of investment in GN’s dedicated in-house AI research center, investments in AudEERING and extensive collaboration with other partners and academic research institutes.
“At GN, we believe that technology is at its best when it helps address people’s everyday needs and challenges. Employing AI technology in GN’s products brings this specific technology and innovation to the hearing aid space and is the first step in the journey to create a seamless hearing experience that will allow hearing aid users to ‘forget’ that they are wearing one. This is core to GN’s purpose of making life sound better”
–Marcus Desimoni, CFO of GN and Interim CEO of GN Hearing
The company says that through its use of AI, they expect to deliver ongoing updates with future software releases, intended to update existing GN products with new features. The newly released features, Just Swipe and Just Talk are explained in the video below:

The new offering is an added benefit to the company’s latest 2.4 GHz enabled product portfolio from ReSound (LiNX Quattro), and Beltone, and is said to become available to users in February 2019.
Source: GN